ISSUES
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52amEmail: newsroom@osazuwaakonedo.news
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52am
Israel-Iran War – India Moves Citizens Out Of Tehran
https://osazuwaakonedo.news/israel-iran-war-india-moves-citizens-out-of-tehran/17/06/2025/
#Breaking News #Armenia #India #Iran #Israel ©June 17th, 2025 ®June 17, 2025 6:56 pm India Ministry of External Affairs in a statement issued on Tuesday, says the government of India has moved India students in Tehran out of the Iranian capital city due to safety concerns following the continuous exchange of air bombardments between Israel and Iran, while at the same time, the government of India advised other citizens in Tehran that can afford their own transport fare to leave the Iranian capital city immediately, adding that, some citizens of India have been evacuated out of Iran completely through the border with Armenia, this, the India Embassy in Israel had on Sunday advised persons of India origin not to move unnecessarily in Tel Aviv and they should obey safety instructions from the Israeli authorities and Home Front Command. #OsazuwaAkonedo
Become a supporter of this podcast: https://www.spreaker.com/podcast/osazuwaakonedo–4980924/support.
Kindly support us for more productivity and efficiency in news delivery.
Visit our donation page: Donate
You can also use our Mobile app for more news in different formats: CLICK TO DOWNDLOAD ON GOOGLE PLAY STORE
2
00:00:04,480 –> 00:00:07,679
says the Government of India has moved India students in
3
00:00:07,759 –> 00:00:11,080
Tehran out of the Iranian capital city due to safety
4
00:00:11,119 –> 00:00:15,560
concerns following the continuous exchange of air bombardments between Israel
5
00:00:15,599 –> 00:00:18,760
and Iran, while at the same time, the Government of
6
00:00:18,800 –> 00:00:22,199
India advised other citizens in Tehran that can afford their
7
00:00:22,199 –> 00:00:26,079
own transport fair to leave the Iranian capital city immediately,
8
00:00:26,440 –> 00:00:30,039
adding that some citizens of India have been evacuated out
9
00:00:30,039 –> 00:00:33,960
of Iran completely through the border with Armenia. This the
10
00:00:34,000 –> 00:00:37,439
India Embassy in Israel had on Sunday advised persons of
11
00:00:37,479 –> 00:00:40,880
India origin not to move unnecessarily in Tel Aviv and
12
00:00:40,920 –> 00:00:44,640
they should obey safety instructions from the Israeli authorities and
13
00:00:44,719 –> 00:00:49,560
Home Front Command. According to the Indian Ministry of External Affairs,
14
00:00:50,039 –> 00:00:52,960
Indian students in Tehran have been moved out of the
15
00:00:53,000 –> 00:00:57,000
city for reasons of safety through arrangements made by the embassy.
16
00:00:57,679 –> 00:01:00,399
Other residents who are self sufficient in turns terms of
17
00:01:00,439 –> 00:01:03,399
transport have also been advised to move out of the
18
00:01:03,439 –> 00:01:08,359
city in view of the developing situation. Separately, some Indians
19
00:01:08,400 –> 00:01:11,840
have been facilitated to leave Iran through the border with Armenia.
20
00:01:12,560 –> 00:01:16,040
The Embassy remains continuously in touch with the community with
21
00:01:16,079 –> 00:01:20,680
a view to extending all feasible assistance. Further advisories may
22
00:01:20,719 –> 00:01:24,319
be issued given the fluid situation, the Indian Ministry of
23
00:01:24,400 –> 00:01:29,319
External Affairs stated. Also Indian Embassy in Iran issued a
24
00:01:29,359 –> 00:01:33,239
strong advisory urging its citizens and persons of Indian origin
25
00:01:33,519 –> 00:01:37,519
pios in Tehran to evacuate the city immediately due to
26
00:01:37,599 –> 00:01:42,799
intensifying Israeli strikes. All Indian nationals and pios who can
27
00:01:42,879 –> 00:01:46,079
move out of Tehran using their own resources are advised
28
00:01:46,079 –> 00:01:49,159
to move to a safe location outside the city, the
29
00:01:49,239 –> 00:01:53,599
Indian Embassy in Tehran said on Tuesday. The embassy also
30
00:01:53,799 –> 00:01:56,519
urged those who haven’t registered with the mission to do
31
00:01:56,599 –> 00:02:00,560
so without delay. All Indian nationals who are in Tehran
32
00:02:00,680 –> 00:02:03,159
and not in touch with the Embassy are requested to
33
00:02:03,239 –> 00:02:06,959
contact the Embassy of India in Tehran immediately and provide
34
00:02:07,000 –> 00:02:12,039
their location and contact numbers. The statement added three emergency
35
00:02:12,080 –> 00:02:16,360
helplines were provided for assistance plus nine eight nine oh
36
00:02:16,439 –> 00:02:20,280
one oh one four four five five seven plus nine
37
00:02:20,319 –> 00:02:22,879
eight nine one two eight one oh nine one one
38
00:02:23,080 –> 00:02:26,000
five and plus ninety eight nine billion, one hundred and
39
00:02:26,080 –> 00:02:29,680
twenty eight million, one hundred and nine thousand, one hundred
40
00:02:29,680 –> 00:02:33,479
and nine. The Embassy of India in Israel on Sunday
41
00:02:33,560 –> 00:02:36,560
stated that the Embassy of India in Tel Aviv is
42
00:02:36,560 –> 00:02:40,319
in touch with members of that Indian community in Israel,
43
00:02:40,719 –> 00:02:47,479
including caregivers, workers, students, businessmen and tourist groups. All necessary
44
00:02:47,520 –> 00:02:51,319
measures are being taken to ensure their safety and well being.
45
00:02:51,680 –> 00:02:55,159
Embassy continues to monitor the situation cozy and is in
46
00:02:55,199 –> 00:03:00,120
regular touch with the ls Raeli authorities telephone plus x
47
00:03:00,199 –> 00:03:03,919
nine seven two five four seven five two O seven
48
00:03:04,039 –> 00:03:07,759
one one or plus nine seven two five four three
49
00:03:07,879 –> 00:03:12,759
two seven eight three nine two email conswe dot Televiv
50
00:03:12,759 –> 00:03:16,840
at mayor dot gov dot IM. As you know, national
51
00:03:16,879 –> 00:03:20,759
emergency announced by the Government of l s RAO is
52
00:03:20,800 –> 00:03:24,919
in place. A space is closed. All Indian nationals are
53
00:03:24,919 –> 00:03:29,840
once again advised to stay vigilant, strictly avoid any unnecessary
54
00:03:29,879 –> 00:03:34,120
movement and adhere to the safety protocols as advised by
55
00:03:34,120 –> 00:03:39,240
the Israeli authorities and Home Front Command. Safety and security
56
00:03:39,280 –> 00:03:42,800
of Indian nationals is most paramount for US. Our health
57
00:03:42,840 –> 00:03:46,520
lines are functional twenty four seven for any assistance regarding
58
00:03:46,560 –> 00:03:51,240
the present situation. India Embassy in Israel stated, we have
59
00:03:51,360 –> 00:03:54,960
reported that the ongoing military campaigns between Israel and Iran.
60
00:03:55,039 –> 00:03:58,360
On Monday did not spare journalists, as the Islamic Republic
61
00:03:58,400 –> 00:04:02,719
of Iran Broadcasting IrIV building in Tehran was hit by
62
00:04:02,759 –> 00:04:07,000
Israeli missile, with the Israel Defense Forces IDF saying that
63
00:04:07,039 –> 00:04:09,840
the media was one of the Israeli military targets to
64
00:04:09,840 –> 00:04:13,439
block the military communications of Iran armed forces, which the
65
00:04:13,479 –> 00:04:18,639
Iran Armed Forces immediately retaliated with ballistic missiles fired into Israel,
66
00:04:18,920 –> 00:04:22,000
and IDF, in a statement issued late hours on Monday,
67
00:04:22,079 –> 00:04:25,600
confirmed that millions of Israeli residents are currently running into
68
00:04:25,680 –> 00:04:30,480
bomb shelters, with air raids sirens sounding across several places
69
00:04:30,519 –> 00:04:34,399
in Israel. A video currently trending on social media showed
70
00:04:34,439 –> 00:04:38,360
the TV host Saharamami fleeing the studio when the station
71
00:04:38,639 –> 00:04:42,000
was hit by a missile during a live broadcast. Although
72
00:04:42,040 –> 00:04:45,040
there are reports from Iran that the state media resume
73
00:04:45,319 –> 00:04:49,079
normal operations minutes after the attack, but there are unconfirmed
74
00:04:49,120 –> 00:04:51,920
reports that some journalists were killed in the attack as
75
00:04:51,959 –> 00:04:56,160
part of the building was completely on fire. This International
76
00:04:56,199 –> 00:04:59,680
News agency Rougers put the total deaths recorded so far
77
00:04:59,759 –> 00:05:02,680
se since the war began on Friday at two hundred
78
00:05:02,759 –> 00:05:06,439
and forty eight, quoting Iranian source of Iran suffering two
79
00:05:06,560 –> 00:05:10,240
hundred and twenty four deaths and Israeli source saying Israel
80
00:05:10,279 –> 00:05:14,000
has recorded twenty four deaths. We have reported that not
81
00:05:14,120 –> 00:05:18,360
less than one hundred persons, mostly civilians, have been confirmed
82
00:05:18,439 –> 00:05:21,879
dead less than forty eight hours since on Friday early
83
00:05:22,000 –> 00:05:25,519
morning night, Israel and Iran began new massive waves of
84
00:05:25,519 –> 00:05:29,680
offensive military campaigns that have forced commercial airplanes to avoid
85
00:05:29,759 –> 00:05:33,000
the troubled Middle East airspace as the two countries fly
86
00:05:33,160 –> 00:05:37,000
missiles of mass destruction in the air corridors, with local
87
00:05:37,040 –> 00:05:41,560
media confirming Iran ballistic missile killed ten persons and injured
88
00:05:41,639 –> 00:05:44,759
more than twenty others at a single building struck at
89
00:05:44,800 –> 00:05:48,920
Bat Yam City in Israel, as the angry Iranian soldiers
90
00:05:49,000 –> 00:05:53,519
launched a massive, all night, continuous air bombardments campaign against
91
00:05:53,600 –> 00:05:56,759
the state of Israel that earlier on Friday began the
92
00:05:56,839 –> 00:06:00,560
new offensive military campaign when it flew fighter jets to
93
00:06:00,600 –> 00:06:05,920
strike Iranian military homes nuclear weapon facilities, killing Iran nuclear
94
00:06:05,920 –> 00:06:10,519
weapon scientists, military leaders, including Iranian Chief of Staff and
95
00:06:10,600 –> 00:06:16,000
commander of the Islamic Revolutionary Guards Corps IRGC, alongside almost
96
00:06:16,040 –> 00:06:20,560
sixty civilian death casualties. This President Donald Trump of the
97
00:06:20,680 –> 00:06:24,720
United States US, in a statement issued on Friday, shortly
98
00:06:24,800 –> 00:06:29,120
after Israeli attack via his personal verified social media handle
99
00:06:29,199 –> 00:06:33,120
on his own Truth social media platform, praised and boasted
100
00:06:33,160 –> 00:06:37,480
about the military strength and capability of Israel, saying things
101
00:06:37,519 –> 00:06:40,199
will only get worse for Iran because he gave them
102
00:06:40,199 –> 00:06:42,879
a chance to make a deal, that they ignored the chance,
103
00:06:43,279 –> 00:06:46,439
adding with some level of mockery that the Iranian hardliners
104
00:06:46,519 –> 00:06:49,120
who spoke bravely are now dead as a result of
105
00:06:49,120 –> 00:06:52,480
the Israel attack on Iran, saying with emphasis that the
106
00:06:52,639 –> 00:06:57,240
US produces the best level military equipments anywhere in the world,
107
00:06:57,560 –> 00:07:00,480
and Israel already has a lot of the US military
108
00:07:00,519 –> 00:07:04,560
leather equipments, adding that Israel knows how to use the weapons,
109
00:07:04,560 –> 00:07:06,959
and more will be giving to them. And in another
110
00:07:07,040 –> 00:07:11,519
statement issued also through the Truth social media platform on Saturday,
111
00:07:11,680 –> 00:07:15,480
shortly after the unprecedented military parades to mark the two
112
00:07:15,560 –> 00:07:18,800
hundred and fiftieth anniversary of the founding of the United
113
00:07:18,839 –> 00:07:22,839
States Army, President Donald Trump threatened to unleash the full
114
00:07:22,920 –> 00:07:26,000
strength and might of the US Armed Forces to attack
115
00:07:26,000 –> 00:07:29,160
Iran at a level never seen before if Iran dare
116
00:07:29,319 –> 00:07:33,279
attack US in any way, shape or form. Claiming that
117
00:07:33,319 –> 00:07:36,160
the US had nothing to do with the Israeli attack
118
00:07:36,240 –> 00:07:40,959
on Iran. Reacting earlier, Iran Supreme Leader Iman said Ali
119
00:07:41,040 –> 00:07:44,720
Kamenee said Iran will retaliate Israeli attack with a strong
120
00:07:44,800 –> 00:07:49,120
response of no mercy, just as Iranian President Masud Pishkian
121
00:07:49,199 –> 00:07:54,120
said Israeli attack on Tehran on Friday killed military commanders,
122
00:07:54,600 –> 00:07:59,240
nuclear scientists, women and children, while wishing President Donald Trump
123
00:07:59,319 –> 00:08:04,319
a US Armed Forces Happy Birthday. On Saturday, Israel Prime
124
00:08:04,360 –> 00:08:08,319
Minister Benjamin Letanyahu alleged that Iran made an attempt to
125
00:08:08,360 –> 00:08:12,279
assassinate President Donald Trump twice, adding that Israel attacked the
126
00:08:12,279 –> 00:08:16,279
military and nuclear facilities in Tehran on Friday because Iran
127
00:08:16,439 –> 00:08:19,759
was building into continental nuclear weapons that could be used
128
00:08:19,759 –> 00:08:22,800
to destroy Israel and any other country in the world.
129
00:08:25,360 –> 00:08:30,160
Posaswaran LEDI bringing you BRINGI in a mortgages alway

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
Osazuwa Akonedo maintains a strong online presence on several platforms:
Other Contributions
We and our [number_of_vendors] partners use cookies and other tracking technologies to store and access information on your device and to process your personal data.
With your consent, we and our partners may process personal data such as unique identifiers, browsing data, and precise geolocation data, including through device scanning. You can accept or reject all by clicking the buttons below, or customize your choices by clicking "Manage Settings".
Some of our partners process your data based on their legitimate interest. You have the right to object to this processing. You can manage these settings by clicking "Manage Settings" and reviewing the legitimate interest options for each purpose and vendor.
This consent applies to this website only. You can withdraw or change your consent at any time by clicking the floating "Cookie Preferences" button at the bottom-left corner of your screen.
Data Processing Purposes: Store and/or access information on a device (864 seeking consent); Use limited data to select advertising (587 seeking consent, 226 using legitimate interest); Create profiles for personalised advertising (656 seeking consent); Use profiles to select personalised advertising (658 seeking consent); Create profiles to personalise content (288 seeking consent); Use profiles to select personalised content (256 seeking consent); Measure advertising performance (628 seeking consent, 315 using legitimate interest); Measure content performance (315 seeking consent, 140 using legitimate interest); Understand audiences through statistics or combinations of data from different sources (445 seeking consent, 159 using legitimate interest); Develop and improve services (452 seeking consent, 252 using legitimate interest); Use limited data to select content (133 seeking consent, 54 using legitimate interest)
Special Features: Use precise geolocation data; Actively scan device characteristics for identification
Review and customize your consent choices for purposes and vendors. You can grant or withdraw consent for each purpose and vendor individually, or use the buttons below to accept or reject all.
The choices you make regarding the purposes and entities listed in this notice are saved in your browser's localStorage and a cookie named "wpconsent_tcstring" for a maximum duration of 12 months.
These categories are not part of the IAB Transparency & Consent Framework.
Essential cookies enable basic functions and are necessary for the proper function of the website.
AddThis is a social sharing tool that helps websites increase engagement and traffic through easy sharing options.
Azure is Microsoft’s cloud computing platform, offering scalable solutions for storage, analytics, and application development.
Channel.me is a platform for seamless communication and collaboration through organized channels.
CHEQ AI Technologies offers innovative AI solutions to enhance business efficiency and decision-making processes.
Citrix provides virtualization, networking, and cloud solutions for secure remote access and efficient workspace management.
Civic is a decentralized identity verification service that enhances security and privacy for online transactions.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
These cookies are needed for adding comments on this website.
Easy Digital Downloads is a WordPress plugin for selling digital products effortlessly and managing transactions.
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Service URL: policies.google.com (opens in a new window)
Google Optimize is a testing and personalization tool that helps improve website performance through A/B testing and user insights.
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
These cookies are used for managing login functionality on this website.
PayPal is a secure online payment platform for transactions, money transfers, and e-commerce.
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
Service URL: stripe.com (opens in a new window)
WhatsApp is a messaging app that allows users to send texts, voice messages, and make calls over the internet.
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
WooCommerce and Jetpack integrate to enhance your online store with powerful features and performance optimization.
A powerful content management system for creating and managing websites easily and efficiently.
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Zendesk is a customer service platform that streamlines support and enhances customer engagement across channels.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Abovo Media is a digital marketing agency specializing in data-driven strategies to enhance brand visibility and engagement.
Ezoic is a platform that optimizes website revenue through AI-driven ad placements and analytics.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
Service URL: vimeo.com (opens in a new window)
Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
Service URL: legal.dailymotion.com (opens in a new window)
Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
Service URL: www.ezoic.com (opens in a new window)
A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
Service URL: policies.google.com (opens in a new window)
Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
Service URL: policy.pinterest.com (opens in a new window)
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
Service URL: ads.tiktok.com (opens in a new window)
X, formerly known as Twitter, is a social networking and microblogging platform.
Service URL: x.com (opens in a new window)
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
Service URL: x.com (opens in a new window)
Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Service URL: www.youtube.com (opens in a new window)
These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
You can find more information in our Cookie Policy and Privacy Policy.
Subscribe now to keep reading and get access to the full archive.









