ISSUES
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52amEmail: newsroom@osazuwaakonedo.news
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52am
5 Nigeria Soldiers, Police Officer Dead In Terrorists Ambush At Gidan Wagni
https://osazuwaakonedo.news/5-nigeria-soldiers-police-officer-dead-in-terrorists-ambush-at-gidan-wagni/
#Nigerian Army #AFN #army #Gidan #Wagni #Zamfara January 20th, 2026 January 20, 2026 8:39 pm Nigeria military authority has confirmed the death of 5 soldiers a #OsazuwaAkonedo
Former Justice Minister Abubakar Malami Begs Nigerians For Justice
https://osazuwaakonedo.news/former-justice-minister-abubakar-malami-begs-nigerians-for-justice/
#Issues #Buhari #Dasuki #Dss #EFCC #Kanu #Malami #Sowore January 24th, 2026 January 24, 2026 11:53 pm Abubakar Malami, a former Minister of Justice and Attorney General of the Federation
How IshowSpeed Enjoyed Nigeria The Most During Africa Tour – Reno Omokri
https://osazuwaakonedo.news/how-ishowspeed-enjoyed-nigeria-the-most-during-africa-tour-reno-omokri/
#Reno Omokri #IshowSpeed #Nigeria #Omokri January 26th, 2026 January 27, 2026 4:32 am I am really shocked b
Peter Obi Insists 3 Omatu Siblings Aged 40, 39, 37 Died Days After No Help
https://osazuwaakonedo.news/peter-obi-insists-3-omatu-siblings-aged-40-39-37-died-days-after-no-help/
#Life #Balogun #Ihiala #Lagos #Obi #Omatu #Peter #Uzoakwa ©January 18th, 2026 ®January 18, 2026 9:35 am Peter Obi, the former Anambra State Governor and last Presidential Candidate
IGP Mum After Gwamnishu Reveals Police Complicit, Refuse To Rescue Couple
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#Issues #Auchi #Aviele #edo #Egbetokun #Gwamnishu #Igp ©January 12th, 2026 ®January 12, 2026 3:56 pm Inspector General of Police, IGP Kayode Egbetokun for days now has refused
Gwamnishu Says Brother Behind Kidnapped Couple In Auchi Arrested With Guns
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#Breaking News #Auchi #Aviele #Ednut #Gwamnishu #Police #VDM ©January 9th, 2026 ®January 9, 2026 7:04 pm Harrison Gwamnishu, the founder of
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have gone on social media misrepresenting Isho Speed’s visit to
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Nigeria and using it to project a negative image of
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their very own country while attempting to spoil what was
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a good narrative of a very successful visit. First of all,
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Isho Speed never said or implied that Nigeria is Smelli.
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The young man perhaps achieved his most successful stream during
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his African tour in Nigeria, reaching a milestone of fifty
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million YouTube subscribers whilst in our dearly beloved country. He
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is the first black streamer to achieve that milestone, and
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it occurred in Nigeria, boosted by Nigerian subscribers appreciative of
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his visit. What these few unpatriotic Nigerians who have a
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grudge against their own country fed by a separatist agenda,
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have done is take a screenshot of a particular stream
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where mister Darren Jason Watkins Junior made of face for
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a few seconds, which he often does all over the
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world world. Upon citing something interesting and peculiar using that
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snap shot, they painted a false narrative claiming that Legos
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is Smellian, but Darren Jason Watkins Junior aka is Show
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Speed did not enjoy his time there and found nothing
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interesting or cultural to do. Sadly, their claims have gone
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wildly viral. In fact, as evidenced by his streams and
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media coverage, Isho Speed had perhaps the most eventful moments
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of his speed As Africa tour in Nigeria, which is
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why he chose to spend his twenty first birthday in
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our country. He drew his biggest crowds here and was
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so impressed by that that he testified about it. He
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had gastronomical and cultural experiences, including visiting Freedom Park and
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eating the world famous Nigerian Joloff rice, which he raved about. Thereafter,
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he had a belated Debty December moment by interacting with
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street dances in a carnival like manner and had intermittent
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encounters and conversation with street performers, including a man whose
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physical strength he celebrated after attempting and failing to match
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his iron bending skills. Isho Speed also enjoyed Nigerian cature
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when he got to wear the special Nigerian hat known
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as a Feeler, made in Nigeria, from entirely from maid
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in Nigeria fabric, something that I have been promoting worldwide.
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His decision to blend in culturally with Nigerians through fashion
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made him so excited that he asked street vendors and
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onlookers whether he looked Nigerian. And on his twenty first birthday,
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Isho Speed was surrounded by school children in their school uniforms,
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singing the famous Happy Birthday song to him, almost bringing
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him to tears. At Freedom Park, Isho Speed interacted with
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various Legos street performers who taught the quick learner several
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dance steps particularly suited to the Nigerian music genre of
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afrobeats that has taken the world by storm. Isho Speed
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then visited the Nike Art gasp in LeKi, where the
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management fated him and gifted him a traditional Lukumi yoruber outfit,
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which left him in awe. Mister Watkins next met Afrobead’s
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singers alat Adibile, who surprised him with a birthday cake,
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prompting Isho Speed to shockingly reveal that that was the
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first birthday cake he had ever received. Hard to believe
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his time in Nigeria has become one of the most
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discussed pop culture moments of the year so far, and
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he was surpleased with Nigeria that one of the first things.
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Abu bakh Malami a former Minister of Justice and Attorney
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General of the Federation who was in office from November
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twenty fifteen till May twenty twenty three, when the then
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President Mohammadu Buhari completed his eight years tenure in office,
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under which courts of competent jurisdiction granted several detained Nigerian’s bail,
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but the Buhari government refused to release them and even
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re arrested some of them after they had perfected their
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bail conditions. The then Minister of Justice, Bubakhar Malami, who
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was saddled with the responsibility of protecting citizens’ rights, came
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out openly and apparently justified the violations of court orders
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by the then Buhari led government, and during the administration
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of President Mohammadu Buhari, Abubakar Malami frequently defended the actions
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of the government’s refusal to obey court’s orders of bail
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granted to high profile individuals by asserting that national security
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and public interest superseded individual rights. Some of the high
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profile individuals included Colonel Sambo Duasuki, the former National Security
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Adviser in the era of President good Luck A. Beleet Jonathan,
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who was held for four years from December twenty fifteen
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to December twenty nineteen. Despite being granted bail by at
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least four different Nigerian high courts and the echo As Court,
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he was repeatedly re arrested by the Department of State
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Services the SS immediately after fulfilling bail conditions. Shik Ibrahim
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el Zakaki and his war wife Zina detained from December
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twenty fifteen until they were released in July twenty twenty one.
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Were refused bail after federal court declared the attention illegal
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in twenty sixteen and ordered their release by January twenty seventeen,
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but the government under which Abubakar Malami was a Justice Minister,
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did not comply until they were eventually acquitted of all
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charges by a Kaduna State High Court in twenty twenty one.
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Also Omiele Saware, an activist and a journalist who is
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the founder of Sahara Reporters News Media, remained in DSS
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custody for several months in twenty nineteen, despite fulfilling bail
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conditions set by Justice Hijaeyomurajuku, he was re arrested within
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the court room just twenty four hours after a temporary release.
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Nandi Ikanu, the convicted and jailed Indigenous People of Biafra
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IPOB leader, was refused bail during his initial trial in
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twenty fifteen. President Buhari then publicly stated during a media
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chat that Karanu, among others, would not be allowed to
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go on bail due to the nature of their alleged crimes,
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despite court rulings. In addition, was Navy Captain Dadar La Binjo,
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who was detained by the Nigeria military from September twenty
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eighteen until at least late twenty nineteen, despite a Federal
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High Court order for his release. And during these periods
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Abubakar Malami provided several justifications for these detentions. Most notably
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during his twenty nineteen ministerial screening, Malami stated that the
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Office of the AGF is meant to protect the public
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interest and where the individual interest conflicts with the public interest,
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the interest of one hundred eighty million Nigerians must naturally prevail.
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He cited the Supreme Court case of Asari Dokubo versus
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Federal Republic of Nigeria, arguing it established that national security
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could supersede personal liberty in specific contexts and when Dusuki
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and s’war were finally released in December twenty nine, Nigeria
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military authority has confirmed the death of five soldiers and
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one police officer in an ambush launched by terrorists on
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Monday at Giddenwagny area of Zamfara State. The incident may
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be a reminder of incessant cases of high rates of
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Nigeria losing its soldiers and other security operatives in ambush,
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especially as observed as a worsening situation in the year
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twenty twenty five, with the ambush of army barracks and
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killing of the men of the Armed Forces of Nigeria
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AFN by terrorists in large number began as early as
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January twenty twenty five. It may be recalled that in
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January twenty twenty five, terrorists launched an attack on the
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one hundred forty nine battalion in Malam Forturi, Borno State,
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leading to the killing of over twenty military personnel, including
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a battalion commander and senior offices within the first quarter.
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A careful review of news reports showed that more than
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one hundred Nigeria soldiers were reportedly killed in the first
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quarter of twenty five by terrorists, mostly in ambush. In
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June twenty twenty five, terrorists attacks on three army bases
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in central and northwestern Nigeria resulted in the killing of
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at least seventeen soldiers, and in September twenty twenty five,
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a major ambush on the Barga Meidaguri Road was reported
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where at least forty soldiers were killed and sixty five
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went missing, while in October twenty twenty five, at least
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four soldiers were killed in a Boco Haram ambush in
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Borno State, while another encounter in Campche resulted in one
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soldier killed. And by November twenty twenty five, the Nigerian
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Army confirmed the death of Brigadier General Musa Uber and
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two other soldiers following an ambush by is WAP terrorists
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near Wajeroco town in Borno State, which some local media
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reported that several soldiers were killed during the ambush. Even
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some of the local media stated that those who escaped
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the ambush, like the Brigadier General, were traced and killed
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by the terrorists, apparently after hours of no rescue or
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prompt reinforcement by the Nigeria military authority. According to Captain
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David Adawasi, the Media Information Officer of Operation Fansan Yama,
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the five soldiers and the police officer were killed while
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the troops were returning from a successful operation and responding
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to a distress call of terrorists attack in a community
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in Zamfara State. In his words, Captain David ad Orsi said,
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troops of Operation Fansan Yama opf Y joined Tasks Forced Northwest,
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have demonstrated exceptional bravery, professionalism and resilience following a terrorist
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ambush along the Bingi keken Wadge Gussar Road in Zamfara
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State on the nineteenth of January twenty twenty six. The
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ambush followed a series of successful offensive operations conducted from
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seventeen to the nineteenth of January twenty twenty six, when
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troops of Sector two opf Y, in conjunction with the
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opf W Bimobile Strike Team and DEA Tactical Support Team,
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carried out co ordinated raids, ambushes and fighting patrols across Burna,
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Megaji and Anchor areas of Zamfara State. During these operations,
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three suspects Ico Quaquatawa, ibrahem Dan Mussulu and Macau Lambergoma
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were arrested, while four terrorists were neutralized and others fled
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into the forest. Items recovered including one PKT machine gun
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five a K forty. Supeter Obi, the former Nambra State
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Governor and last presidential candidate of the Labour Party in
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the Nigeria twenty twenty three general elections, has insisted that
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the three brothers among the twelve persons that died as
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a result of fire that engulfed the twenty five story
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building of Great Nigeria Insurance House Plaza at Balagoon Market
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in Lagos Island on Christmas Eve, called for help for
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days with no emergency response from the government under the
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leadership of President Bola Ahmed tanu Ubu, saying the three
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siblings mister stephen On yeko Omer two aged forty, mister
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Kasmir Nabukomer two aged thirty nine and mister Collins Kenechukuoma
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two aged thirty seven, for days sent distressing police for
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help while trapped in the building, yet there were no
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emergency services to rescue them. Several days passed in the
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rubble before their bodies were finally recovered. Several days of
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unanswered calls of a system that failed and at the
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moment they needed it most. Peter Obi made this statement
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after attending the burial ceremony of the three siblings held
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at Buzoqua community in Ihiala Local Government area of Anambra’s
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State on Wednesday. After Legos State Government, through the Office
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of the Commissioner for Information and Strategy, Glengoromatoso, in a
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statement issued on January first, twenty twenty six, stated that
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as soon as the fire alarm was received on the day,
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the government deployed teams of first responders to the scene,
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including the Lagos State Fire and Rescue Service, Lagos State
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Emergency Management Agency, Legos State Ambulance Services, security Agencies and
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other emergency and safety units. But this statement from the
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Lagos State government appears not to be in line with
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an eyewitness account. A resident who spoke with New Central
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Television at the scene of the fire incident that a
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phone call was made across to a fire service in
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Lagos State, but the fire service demanded thirty million niers
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service fee before the fire service would respond to the
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emergency issue this. The resident added that if the fire
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service had responded on time, the entire building would have
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been saved, probably with no life lost, because the fire
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was only at a single floor when the fire service
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was called. According to Punch newspaper, the three siblings died
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after being trapped inside the burning high rise building in Lagos,
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an incident that shocked residents and reignited concerns over fire
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safety and emergency see response in the country. According to
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family sources, the intensity of the inferno made rescue efforts
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impossible and only ashes were recovered for burial. The burial
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brought grief and sorrow to Ihiala community, with residents praying
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that their souls find rest and that their family find
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strength to pass through this trying time. After the burial,
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emotions ran high as the young wives of the deceased,
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family members, friends, schoolmates, and sympathizers gathered to bid a
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painful farewell. Some attendees, dressed in black and carrying posters
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of the three siblings, wept openly, struggling to come to
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terms with the tragedy that sent shot waves across the community.
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Punch Online had reported on January seventh that the fire
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started on the fourth floor and spread to the sixth
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before engulfing the remaining floors and adjoining structures. A detached
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section of the plaza, estimated at about seven floors high,
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collapsed during the inferno. Inspector General of Police IGP, car
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00:14:03,200 –> 00:14:06,840
Yode Eggbetoken, for days now has refused to speak or
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00:14:06,879 –> 00:14:10,000
deliberately kept mum after a well known founder of a
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00:14:10,039 –> 00:14:15,399
private organization, Harrison Gwamershu, who have been assisting Nigeria’s security
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00:14:15,440 –> 00:14:19,559
operatives with credible and reliable intelligence information that have led
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00:14:19,600 –> 00:14:22,440
to the killing and arrest of several kidnappers. In a
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00:14:22,519 –> 00:14:26,639
video statement on Saturday, revealed the complicit of the Nigeria
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00:14:26,759 –> 00:14:29,919
Police Force in aiding and trying to cover up a
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00:14:29,960 –> 00:14:33,480
reasonable suspect behind the kidnapping of a couple in the
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00:14:33,559 –> 00:14:37,480
late days of November twenty twenty five at Avili community
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00:14:37,639 –> 00:14:41,120
in the Etseco West Local Government area of Edo State,
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00:14:41,519 –> 00:14:44,320
and the reasonable suspect happened to be the younger brother
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00:14:44,440 –> 00:14:47,879
of the man who was kidnapped alongside his wife, which
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00:14:48,320 –> 00:14:50,919
the kidnappers only set free the wife after a sting
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00:14:51,000 –> 00:14:54,720
operational ransom money of twenty million nyers was given to
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00:14:54,799 –> 00:14:58,399
the kidnappers, with the Reasonable Suspect fully aware of all
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00:14:58,559 –> 00:15:02,960
arrangements of the Toxiqus security plans of Harrison Guamashue, but
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00:15:03,039 –> 00:15:07,120
decided to make the sensitive security information public even when
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00:15:07,159 –> 00:15:10,480
his elder brother is still held captive by the kidnappers.
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00:15:10,879 –> 00:15:14,679
The Reasonable Suspect, in a TikTok video live streaming, admitted
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00:15:14,679 –> 00:15:17,639
that he was actually among the people arrested by soldiers
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00:15:17,639 –> 00:15:21,360
over an issue he the Reasonable Suspect refused to state.
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00:15:21,799 –> 00:15:24,799
The Reasonable Suspect, among others, were handed over to the
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00:15:24,879 –> 00:15:29,960
Nigeria Police Force for the continuation of investigation and possible prosecution,
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00:15:30,480 –> 00:15:34,759
but according to Harrison Guamashue, immediately police noticed he was
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00:15:34,799 –> 00:15:38,480
able to recognize the Reasonable Suspect as a family member
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00:15:38,519 –> 00:15:41,240
who was aware of his security plans and he was
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00:15:41,279 –> 00:15:43,600
also the one that helped deliver the money to the
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00:15:43,679 –> 00:15:47,000
kidnappers in the bush. An order within the police authority
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00:15:47,080 –> 00:15:50,720
came and the Reasonable Suspect was set free immediately, while
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00:15:50,840 –> 00:15:54,759
others arrested alongside the Reasonable Suspect were remanded to prison.
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00:15:55,120 –> 00:15:59,279
That aside. Harrison Guamashue, in an exclusive interview with TVC
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00:15:59,559 –> 00:16:03,039
televis Jon station made available to the public by the
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00:16:03,039 –> 00:16:07,600
broadcast media on Sunday night, indicated that the Nigeria Police
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00:16:07,679 –> 00:16:11,279
Force had all the opportunities and chances to rescue the
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00:16:11,320 –> 00:16:15,720
remaining kidnapped victims, but the police deliberately refused to go
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00:16:15,759 –> 00:16:18,399
into the bush, with the police saying that the kind
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00:16:18,440 –> 00:16:22,279
of intelligence information he had provided is an archaic style
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00:16:22,360 –> 00:16:27,039
of intelligence gathering. This, according to Harrison Guamashue, forced him
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00:16:27,039 –> 00:16:30,159
to show the police video evidences of how his style
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00:16:30,279 –> 00:16:35,399
of intelligence has aided successful offensive operation against kidnappers, but
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00:16:35,879 –> 00:16:40,200
all his explanations went on darias even when for days
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00:16:40,240 –> 00:16:42,919
the tracking devices he added to the special money he
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00:16:43,000 –> 00:16:45,879
mixed with the original money given to the kidnappers as
259
00:16:46,000 –> 00:16:49,399
ransom was still showing the exact location of the kidnappers
260
00:16:49,440 –> 00:16:52,480
and other useful information that could have enabled the police
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00:16:52,559 –> 00:16:56,960
mobilize and rescue the remaining kidnap victims. According to the
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00:16:57,000 –> 00:17:01,799
reasonable suspect, Harrison Guamashue was acting stually contacted to help capture
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00:17:01,799 –> 00:17:05,359
the kidnappers. This statement probably indicated that he ought not
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00:17:05,440 –> 00:17:08,440
to be surprised that some original money was removed from
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00:17:08,440 –> 00:17:11,720
the bag by Harrison Guamishu except he can explain better
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00:17:11,759 –> 00:17:15,559
how he expected Harrison Guamashue to capture the kidnappers without
267
00:17:15,599 –> 00:17:20,519
acting intelligently. Harrison Guamashu had said that the reasonable suspect
268
00:17:20,640 –> 00:17:22,680
came with the money with a lot of young people
269
00:17:22,720 –> 00:17:26,680
who were with him in the hotel. According to Harrison Guamashue,
270
00:17:26,960 –> 00:17:31,279
he visited the hotel. The reasonable suspect was Harrison Guamashue,
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00:17:31,559 –> 00:17:35,480
the founder of a registered private organization assisting the Nigeria
272
00:17:35,559 –> 00:17:39,640
security operatives with credible and reliable intelligence information that have
273
00:17:39,759 –> 00:17:42,440
led to the killing and arrest of several kidnappers in
274
00:17:42,480 –> 00:17:46,559
the West Africa country, especially in the South South geopolitical
275
00:17:46,640 –> 00:17:49,960
zone of Edo and Delta States. In a video statement
276
00:17:50,039 –> 00:17:54,240
issued via his verified social media account a few hours ago,
277
00:17:54,640 –> 00:17:56,839
has said that the family member and the brother of
278
00:17:56,880 –> 00:17:59,519
the kidnapped couple who worked with him and his team
279
00:17:59,599 –> 00:18:03,359
to deliver though the prepared sting operational twenty million nira’s
280
00:18:03,480 –> 00:18:07,200
ransom to the kidnappers has been arrested alongside his gang
281
00:18:07,240 –> 00:18:11,839
members with guns. But according to Harrison Gwamershoe, immediately the
282
00:18:11,920 –> 00:18:15,599
Nigeria Police Force noticed that he could vividly recognize the
283
00:18:15,680 –> 00:18:19,000
suspect as a brother to the kidnapped couple. The Nigeria
284
00:18:19,039 –> 00:18:22,480
Police Force quickly released the suspect and charged other members
285
00:18:22,480 –> 00:18:25,440
of his gang arrested in Auchi to court, even when
286
00:18:25,480 –> 00:18:28,960
the kidnapping involving the suspects brother and wife is generating
287
00:18:29,000 –> 00:18:31,759
more reactions after the wife was set free by the
288
00:18:31,839 –> 00:18:34,920
kidnappers while the husband, who is the suspect’s brother, is
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00:18:34,960 –> 00:18:38,400
still held in captivity till date by the kidnappers since
290
00:18:38,440 –> 00:18:41,160
both were kidnapped in their home at Avili Village in
291
00:18:41,200 –> 00:18:44,359
the Exico West Local Government area of Edo State in
292
00:18:44,480 –> 00:18:49,559
late days of November twenty twenty five. According to Harrison Guamershoe,
293
00:18:49,839 –> 00:18:53,000
before the ransom money was delivered to the kidnappers inside
294
00:18:53,039 –> 00:18:55,599
the bush, the kidnappers made a phone call to the
295
00:18:55,720 –> 00:18:58,640
arrested and quickly set free suspect to give him the
296
00:18:58,720 –> 00:19:01,880
exact location to draw the money. He was surprised to
297
00:19:01,880 –> 00:19:04,960
hear one of the kidnap victims, the husband still with
298
00:19:05,039 –> 00:19:08,000
the kidnappers, begging his brother, who is currently seen as
299
00:19:08,039 –> 00:19:10,839
the suspect behind the kidnapping, to forgive him if he
300
00:19:10,920 –> 00:19:14,400
has done anything wrong to him. The pleading shocked him,
301
00:19:14,400 –> 00:19:16,920
but Harrison said he decided to act as if he
302
00:19:17,000 –> 00:19:21,480
never heard anything. Harrison Guamneshu added that the suspect he
303
00:19:21,640 –> 00:19:23,960
was the family member that raised the alarm that the
304
00:19:24,079 –> 00:19:27,440
ransom money was of complete, that that was the reason
305
00:19:27,440 –> 00:19:30,359
the kidnappers only released the wife and refused to set
306
00:19:30,400 –> 00:19:34,759
free the husband. Stating clearly that every one who participated
307
00:19:34,759 –> 00:19:37,200
in taking the money to the kidnappers affirmed that the
308
00:19:37,279 –> 00:19:41,279
kidnappers never counted the money. That even if the kidnappers
309
00:19:41,319 –> 00:19:44,440
had counted the money, he prepared the money, specially by
310
00:19:44,480 –> 00:19:47,720
only scattering the tracking devices on the dummy NIRA notes
311
00:19:47,720 –> 00:19:50,359
that looked like original NYRA notes in a manner that
312
00:19:50,480 –> 00:19:54,279
made the whole money complete. The family member who delivered
313
00:19:54,319 –> 00:19:56,920
the ransom to the kidnappers and some of his gangs
314
00:19:56,920 –> 00:20:00,960
were arrested with guns in Auchi by soldiers. The soldiers
315
00:20:00,960 –> 00:20:05,480
handed them over to Auchieria Command. Auchi AIA Command transferred
316
00:20:05,480 –> 00:20:08,519
and to Anti Cultism Unit s C I. D. Benin
317
00:20:08,599 –> 00:20:11,160
and along the side, an order came that the boys
318
00:20:11,240 –> 00:20:14,559
should be released. Other people with him were charged to
319
00:20:14,599 –> 00:20:18,480
court and sent to prison. Same boy was with Usinauci
320
00:20:18,559 –> 00:20:21,839
and knows our plans. I told the police my story,
321
00:20:22,240 –> 00:20:26,559
my statement is with the police. They did nothing. Continuing,
322
00:20:26,960 –> 00:20:31,680
Harrison Guamlishue stated verbatim, thus, good afternoon. My name is
323
00:20:31,720 –> 00:20:35,799
Harrison Guamlishu. While I was in custody in state sid
324
00:20:36,119 –> 00:20:39,920
benin at the CP’s office. C P was in that meeting.
325
00:20:40,240 –> 00:20:42,680
The Chief of Staff to the Governor was in that meeting.
326
00:20:43,000 –> 00:20:46,279
The CSO to the governor, chief Security Officer to the
327
00:20:46,279 –> 00:20:49,240
Governor was in that meeting. The Commissioner for Security and
328
00:20:49,279 –> 00:20:52,480
Public Safety was in that meeting. The head of investigative
329
00:20:52,519 –> 00:20:55,519
team was in that meeting. The family members were in
330
00:20:55,559 –> 00:20:58,160
that meeting. The wife of the man kidnapped was in
331
00:20:58,200 –> 00:21:00,960
that meeting. His brother was in process. Who walk on
332
00:21:01,039 –> 00:21:04,799
Redley bringin Upinemes in a mort digitaltware

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
Osazuwa Akonedo maintains a strong online presence on several platforms:
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An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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