ISSUES
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52amEmail: newsroom@osazuwaakonedo.news
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52am
Flights Delayed, 1 Dead As Gunman Engage US Border Police In Texas
https://osazuwaakonedo.news/flights-delayed-1-dead-as-gunman-engage-us-border-police-in-texas/08/07/2025/
#Breaking News #McAllen #Texas #US ©July 8th, 2025 ®July 8, 2025 5:19 am Flights at McAllen International Airport on Monday early morning were delayed for several hours as 27 years old gunman, Ryan Louis Mosqueda ambushed and shot at the United States, US Border Police Patrol agents in Texas, injuring two police officers and a border patrol employee, which, the suspect was later shot dead at the entrance of the US Border Patrol Federal Building, this occurred, less than 48 hours when on Saturday a North Texas police officer was ambushed at a DHS facility and shot in the neck by 8 men in body armor, these incidents happened amid nationwide rise in threats to Immigration and Custom Enforcement, I.C.E personnel and Border Patrol agents over President Donald Trump Immigrants deportation policy. #OsazuwaAkonedo
Become a supporter of this podcast: https://www.spreaker.com/podcast/osazuwaakonedo–4980924/support.
Kindly support us for more productivity and efficiency in news delivery.
Visit our donation page: Donate
You can also use our Mobile app for more news in different formats: CLICK TO DOWNDLOAD ON GOOGLE PLAY STORE
2
00:00:03,839 –> 00:00:07,120
delayed for several hours as twenty seven years old gunman
3
00:00:07,639 –> 00:00:11,000
Ryan Louis Mosqueda ambushed and shot at the United States
4
00:00:11,480 –> 00:00:15,000
U S Border Police Patrol agents in Texas, injuring two
5
00:00:15,080 –> 00:00:19,359
police offices and a Border Patrol employee, which the suspect
6
00:00:19,440 –> 00:00:21,719
was later shot dead at the entrance of the U. S.
7
00:00:21,760 –> 00:00:25,839
Border Patrol federal building. This occurred less than forty eight
8
00:00:25,879 –> 00:00:29,640
hours when on Saturday, a North Texas police officer was
9
00:00:29,679 –> 00:00:32,719
ambushed at the DHS facility and shot in the neck
10
00:00:32,759 –> 00:00:36,200
by eight men in body armour. These incidents happened amid
11
00:00:36,320 –> 00:00:40,439
nationwide rise in threads to immigration and Custom Enforcement IC
12
00:00:40,799 –> 00:00:44,759
personnel and border patrol agents over President Donald trump immigrants
13
00:00:44,840 –> 00:00:49,880
deportation policy. Local media reported that the federal agents returned
14
00:00:49,920 –> 00:00:53,960
fire at the suspect, identified as Ryan Louis Mosqueda, who
15
00:00:54,119 –> 00:00:56,719
was armed with a rifle and wearing a utility vest.
16
00:00:57,479 –> 00:01:01,359
Mosqueda was killed at the scene. McCall Police Chief Victor
17
00:01:01,479 –> 00:01:05,680
Rodriguez said U S. Department of Homeland Security, in a
18
00:01:05,719 –> 00:01:10,319
statement on its ex social media handle, stated that this morning,
19
00:01:10,359 –> 00:01:13,400
an individual opened fire at the entrance of the United
20
00:01:13,439 –> 00:01:18,560
States Border Patrol Sector Annex in McAllen, Texas. Both Border
21
00:01:18,599 –> 00:01:22,560
Patrol agents and local police helped neutralize the shooter. Two
22
00:01:22,599 –> 00:01:26,400
offices and a Border Patrol employee were injured, including one
23
00:01:26,439 –> 00:01:29,920
shot in the knee. All three have gone to the hospital.
24
00:01:30,319 –> 00:01:34,239
This is an ongoing investigation led by the FBI. While
25
00:01:34,280 –> 00:01:38,640
blaming politicians for the continuous attacks on security operatives, the
26
00:01:38,799 –> 00:01:42,799
U s Homeland Security Department said this administration is not
27
00:01:42,920 –> 00:01:46,799
playing games with the lives and safety of URICE offices.
28
00:01:47,840 –> 00:01:51,640
Ice law enforcement is facing a seven hundred percent increase
29
00:01:51,680 –> 00:01:54,799
in assaults against them due to retoric from politicians like
30
00:01:54,879 –> 00:01:59,239
Mayor Bass Secretary knowns. Message is clear, if you lay
31
00:01:59,280 –> 00:02:02,000
a hand on ane law enforcement officer, you will be
32
00:02:02,079 –> 00:02:05,799
prosecuted to the fullest extent of the law. The suspect
33
00:02:05,879 –> 00:02:09,520
never made it inside the building, but fired many many
34
00:02:09,599 –> 00:02:13,879
rounds at the building. Rodriguez said. Mosquedda has a Michigan
35
00:02:13,879 –> 00:02:16,719
address and arrived in a car with additional weapons and
36
00:02:16,759 –> 00:02:21,560
ammunition inside. The police added. McCallan police responded to the
37
00:02:21,599 –> 00:02:25,560
scene shortly before six a m. Where the shooter attacked
38
00:02:25,560 –> 00:02:28,360
the federal building with an assault rifle at about five
39
00:02:28,520 –> 00:02:32,680
forty five a m. According to local media and residence.
40
00:02:33,520 –> 00:02:38,039
Local media added that Ismail Garcia, a ten year veteran
41
00:02:38,080 –> 00:02:41,039
with the McCallan Police who responded to the scene, was
42
00:02:41,039 –> 00:02:43,759
struck in the need during the shootout and is in recovery,
43
00:02:44,120 –> 00:02:47,520
quoting Chief Rodriguez, who said it during a news conference,
44
00:02:48,400 –> 00:02:52,199
Three offices sustained gunshots injuries from inside the building as
45
00:02:52,199 –> 00:02:56,520
bullets shattered the windows, sending shards of glass flying. According
46
00:02:56,560 –> 00:03:00,719
to local media, incidents like these make us reach that
47
00:03:00,759 –> 00:03:03,759
we’ve to always be on guard to keep our community safe,
48
00:03:04,120 –> 00:03:08,000
Rodriguez said, adding that the offices and a Border Patrol
49
00:03:08,080 –> 00:03:11,360
employee who were injured, including the officer who was shot
50
00:03:11,400 –> 00:03:14,960
in the knee, are expected to recover. It was gathered
51
00:03:15,000 –> 00:03:18,599
that law enforcement offices at the scene found additional assault
52
00:03:18,599 –> 00:03:22,080
weapons and ammunition in the vehicle, and spray painted writing
53
00:03:22,240 –> 00:03:25,120
was found on the side of the vehicle. Police is
54
00:03:25,199 –> 00:03:28,199
yet to provide further details of the lettering and stated
55
00:03:28,240 –> 00:03:31,919
that it’s unknown if it’s connected to the attack. Mosqueda
56
00:03:32,039 –> 00:03:34,879
is believed to have some ties to the community, as
57
00:03:34,919 –> 00:03:38,479
he was reported missing from a Wesler Co. Address approximately
58
00:03:38,520 –> 00:03:42,680
eighteen miles east of McCallum at four a m. However,
59
00:03:43,199 –> 00:03:47,319
Rodriguez could not disclose the nature of those ties. Rodriguez
60
00:03:47,360 –> 00:03:50,319
said a motive for the attack remains unknown and declined
61
00:03:50,360 –> 00:03:53,240
to call the attack an act of terrorism, saying not
62
00:03:53,439 –> 00:03:58,080
enough information is available. However, the FBI will now lead
63
00:03:58,120 –> 00:04:01,960
the investigation. As the incident in attack on federal offices
64
00:04:02,000 –> 00:04:06,520
and a federal building. Flights at the nearby McCallan International
65
00:04:06,560 –> 00:04:10,159
Airport were delayed for several hours as law enforcement secured
66
00:04:10,159 –> 00:04:15,400
the area. US President Donald Trump, a Republican, has made
67
00:04:15,439 –> 00:04:19,720
combating illegal immigration a top priority, sending troops to secure
68
00:04:19,759 –> 00:04:23,199
the US Mexico border and launching aggressive raids in U
69
00:04:23,319 –> 00:04:27,040
s cities, which led to widespread protests by Americans against
70
00:04:27,079 –> 00:04:31,399
the White House policy. The anti illegal immigrant policy supported
71
00:04:31,399 –> 00:04:35,439
by Trump’s hardline Republican base, have also led to pushback
72
00:04:35,480 –> 00:04:39,199
from Americans concerned about arrests of non criminals and enforcement
73
00:04:39,279 –> 00:04:43,240
tactics that include offices wearing masks to hide their identities.
74
00:04:44,040 –> 00:04:48,439
Images from the scene showed cordisty, a Latin phrase meeting
75
00:04:48,839 –> 00:04:51,920
hard day, written on the driver’s door of the white
76
00:04:52,240 –> 00:04:57,279
two door car. Cordisti is also a fictional populist revolutionary
77
00:04:57,319 –> 00:05:02,079
movement in the call of Duty Black Operations to video game,
78
00:05:02,399 –> 00:05:06,959
according to fan websites, as reported by Reuters. Reuters also
79
00:05:07,040 –> 00:05:10,480
reported that Mosqueda’s father was stopped for a traffic infraction
80
00:05:10,600 –> 00:05:13,759
at three forty eight a m. In Weslico and told
81
00:05:13,759 –> 00:05:16,519
police he was searching for his son, according to a
82
00:05:16,600 –> 00:05:21,240
report by local Telemundo station T forty, citing Weslco Police,
83
00:05:22,000 –> 00:05:26,800
adding Mosquader’s father, Jose Mosqueda, told an officer his son
84
00:05:26,879 –> 00:05:30,560
had a mental deficiency, had not taken any medication, and
85
00:05:30,720 –> 00:05:33,879
was carrying firearms in his vehicle. According to the T
86
00:05:34,160 –> 00:05:39,120
forty report, police identified the license plate of Ryan Mosqueder’s
87
00:05:39,199 –> 00:05:44,079
vehicle and alerted authorities. The report said Weslerco Police did
88
00:05:44,120 –> 00:05:46,639
not respond to a request for comment, and it was
89
00:05:46,680 –> 00:05:51,319
not immediately possible to contact Jose Mosqueda. The facility where
90
00:05:51,319 –> 00:05:55,480
the shooting took place houses border patrols special operations teams.
91
00:05:55,839 –> 00:05:59,319
According to a former US Customs and Border Protection official,
92
00:06:00,120 –> 00:06:03,560
flights at the nearby McCallan International Airport were delayed for
93
00:06:03,639 –> 00:06:07,199
several hours on Monday as law enforcement secured the area.
94
00:06:07,959 –> 00:06:10,879
It would be recalled that several suspects were taken into
95
00:06:10,920 –> 00:06:13,879
custody after a police officer was injured in a shooting
96
00:06:13,879 –> 00:06:18,519
at an Immigration and Customs Enforcement detention facility in Alvarado,
97
00:06:18,959 –> 00:06:21,639
Texas in the late night hours of fourth of July
98
00:06:22,160 –> 00:06:27,439
twenty twenty five. Local media reported that just before eleven pm,
99
00:06:27,680 –> 00:06:30,639
the Alvarado Police Department said it was called to the
100
00:06:30,680 –> 00:06:34,920
twelve hundred block of Sunflower Lane outside the ICE Prairieland
101
00:06:34,959 –> 00:06:39,160
Detention facility on a report of a suspicious person. When
102
00:06:39,199 –> 00:06:42,399
offices arrived, they saw a person who appeared to be
103
00:06:42,480 –> 00:06:47,240
carrying a firearm. According to a news release, Alvarado Police
104
00:06:47,279 –> 00:06:50,240
said that when one of the first responding offices tried
105
00:06:50,279 –> 00:06:53,480
to engage with the person, an unknown number of suspects
106
00:06:53,560 –> 00:06:57,160
opened fire. At least one bullet struck an officer in
107
00:06:57,199 –> 00:07:00,879
the neck. Police said the injured offer officer was flown
108
00:07:00,920 –> 00:07:04,040
from the scene to a Fort Worth hospital, was treated
109
00:07:04,040 –> 00:07:09,199
and later released, Alvarado Police said. According to Alvarado Police,
110
00:07:09,480 –> 00:07:12,920
several armed suspects were taken into custody after trying to
111
00:07:12,959 –> 00:07:21,160
flee the scene. Lady, bringing you bringnese in a mortgage
112
00:07:21,240 –> 00:07:21,839
is a way

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
Osazuwa Akonedo maintains a strong online presence on several platforms:
Other Contributions
We and our [number_of_vendors] partners use cookies and other tracking technologies to store and access information on your device and to process your personal data.
With your consent, we and our partners may process personal data such as unique identifiers, browsing data, and precise geolocation data, including through device scanning. You can accept or reject all by clicking the buttons below, or customize your choices by clicking "Manage Settings".
Some of our partners process your data based on their legitimate interest. You have the right to object to this processing. You can manage these settings by clicking "Manage Settings" and reviewing the legitimate interest options for each purpose and vendor.
This consent applies to this website only. You can withdraw or change your consent at any time by clicking the floating "Cookie Preferences" button at the bottom-left corner of your screen.
Data Processing Purposes: Store and/or access information on a device (864 seeking consent); Use limited data to select advertising (587 seeking consent, 226 using legitimate interest); Create profiles for personalised advertising (656 seeking consent); Use profiles to select personalised advertising (658 seeking consent); Create profiles to personalise content (288 seeking consent); Use profiles to select personalised content (256 seeking consent); Measure advertising performance (628 seeking consent, 315 using legitimate interest); Measure content performance (315 seeking consent, 140 using legitimate interest); Understand audiences through statistics or combinations of data from different sources (445 seeking consent, 159 using legitimate interest); Develop and improve services (452 seeking consent, 252 using legitimate interest); Use limited data to select content (133 seeking consent, 54 using legitimate interest)
Special Features: Use precise geolocation data; Actively scan device characteristics for identification
Review and customize your consent choices for purposes and vendors. You can grant or withdraw consent for each purpose and vendor individually, or use the buttons below to accept or reject all.
The choices you make regarding the purposes and entities listed in this notice are saved in your browser's localStorage and a cookie named "wpconsent_tcstring" for a maximum duration of 12 months.
These categories are not part of the IAB Transparency & Consent Framework.
Essential cookies enable basic functions and are necessary for the proper function of the website.
AddThis is a social sharing tool that helps websites increase engagement and traffic through easy sharing options.
Azure is Microsoft’s cloud computing platform, offering scalable solutions for storage, analytics, and application development.
Channel.me is a platform for seamless communication and collaboration through organized channels.
CHEQ AI Technologies offers innovative AI solutions to enhance business efficiency and decision-making processes.
Citrix provides virtualization, networking, and cloud solutions for secure remote access and efficient workspace management.
Civic is a decentralized identity verification service that enhances security and privacy for online transactions.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
These cookies are needed for adding comments on this website.
Easy Digital Downloads is a WordPress plugin for selling digital products effortlessly and managing transactions.
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Service URL: policies.google.com (opens in a new window)
Google Optimize is a testing and personalization tool that helps improve website performance through A/B testing and user insights.
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
These cookies are used for managing login functionality on this website.
PayPal is a secure online payment platform for transactions, money transfers, and e-commerce.
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
Service URL: stripe.com (opens in a new window)
WhatsApp is a messaging app that allows users to send texts, voice messages, and make calls over the internet.
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
WooCommerce and Jetpack integrate to enhance your online store with powerful features and performance optimization.
A powerful content management system for creating and managing websites easily and efficiently.
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Zendesk is a customer service platform that streamlines support and enhances customer engagement across channels.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Abovo Media is a digital marketing agency specializing in data-driven strategies to enhance brand visibility and engagement.
Ezoic is a platform that optimizes website revenue through AI-driven ad placements and analytics.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
Service URL: vimeo.com (opens in a new window)
Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
Service URL: legal.dailymotion.com (opens in a new window)
Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
Service URL: www.ezoic.com (opens in a new window)
A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
Service URL: policies.google.com (opens in a new window)
Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
Service URL: policy.pinterest.com (opens in a new window)
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
Service URL: ads.tiktok.com (opens in a new window)
X, formerly known as Twitter, is a social networking and microblogging platform.
Service URL: x.com (opens in a new window)
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
Service URL: x.com (opens in a new window)
Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Service URL: www.youtube.com (opens in a new window)
These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
You can find more information in our Cookie Policy and Privacy Policy.
Subscribe now to keep reading and get access to the full archive.









