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NDLEA Seizes Face Cream Bottles Filled With Cocaine Enroute Australia
https://osazuwaakonedo.news/ndlea-seizes-face-cream-bottles-filled-with-cocaine-enroute-australia/12/01/2025/
#NDLEA #Abuja #Australia #Borno #Carter #Jimmy #Kagini #Kubwa #Lagos ©January 12th, 2025 ®January 12, 2025 4:33 pm Men of the Nigeria anti-illicit-drugs police, National Drug Law Enforcement Agency, NDLEA have seized Australia bound cocaine hidden inside face cream bottles in Lagos State, just as the security operatives intercepted 6 vehicles, 40 feet trailer loaded with skunk in Abuja, the Nigeria capital territory. #OsazuwaAkonedo
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Law Enforcement Agency NDLA have seized Australia bound cocaine hidden
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insult first Cream models in Lego State, just as the
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security operatives intercepted six vehicles forty fifth trailer loaded with
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skunk and Abuja, the Nigeria Capital Territory. Nd LA, in
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a news released by its spokesperson Ferry Barbatai, stated that
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the six vehicles and forty fifth trailer loaded with skok
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were seized in midnight reate in Abuja. Y LA also
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stated that one point one billion nira’s worth of coding
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shipments in Rivers State was intercepted, while the operative is
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now a traditional priest for drug trafficking. Details of the
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news release rates below end quote. L forty fifth trailer
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load of skunk a strand of cannabis were in two thousand,
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two hundred and seventeen point six kilograms has been intercepted
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by opera natives of the National Drug Law Enforcement Agency
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and DLA while being distributed into six vankoos at an
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abandoned forward station in Kegine Kuba area of the Federal
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Capital Territory f City and Buja for on one distribution
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to some northern States. The intelligence led operation, which took
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place at one twenty am on Saturday, the eleventh of
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January twenty twenty five, led to the seashore of not
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only the large inlitive consignment, but also the trailer and
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the six vehicles Toyota Van, Toyota Caamrica, Toyota c NA,
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Boss Jack four will drive Hillockstrock, Toyota Corolla car and
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Event to Pasaka, as well as the arrest of a suspect,
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forty two year old Isaac Munday Desmond. The consignment was
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loaded into the trailer at Ozeba in one local council
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area of Endose States. In another red in the f City,
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two suspects, Anthony Namdi forty two and Amber Ali twenty seven,
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were arrested by NDLA officers at Inyanya, where combined one
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point thirty nine eight kilograms cocaine and the precossal softstance
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used in preparing craft cocaine were recovered from them. No
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fewer than twenty roups of cocaine weighing three hundred and
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thirty grounds have been recovered from a cargo going to
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Australia as a logistics found in Legos by officers of
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the Directorate of Operations and General Investigation DOGGIE in NDLEE.
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The cocaine parcels were concealed around the body of first
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cream containers. In the shipment. A total of three hundred
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and thirty eight thousand, two hundred three hundred and thirty
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eight thousand, two hundred bottles of codein based errup worth
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more than one billion, one hundred and ninety million, one
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hundred and sixty eight thousand, two hundred LYRA one billion,
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one hundred and ninety million, one hundred and sixty eight thousand,
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two hundred lyras in street value were intercepted in two
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continers watch listed by the agency following processed intelligence. The
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illicit consignments were discovered during joint examination of the continers
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by NDLA Operatives, COUSTOMS and other security agencies on Thursday,
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ninth and Friday the tenth of January twenty twenty five
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at the Port Harkockports Complex on the Rivers State in Legos.
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The traditional chief priest of the Igunuku Shrine Alpha vitch Ajalaki,
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were two thousand, seven hundred and sixty kilograms COUMP was
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recovered on the twenty fifth of October twenty twenty four,
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Barrio Elias Marlow has been arrested by NDLA operatives after
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over three months of manhunt for him, though two of
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his accomplices were earlier arrested at the shrine last year
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and has since been charged and convicted in court. Barrio
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was said to be the leader of the syndicate. A
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suspect HABIBUYAO twenty three was noted by nd L e
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A officers who readered Gada Tamburawa Zaria Road, Canoe on Thursday,
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the ninth of January, where they recovered forty five blocks
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of cannabis weighing twenty four point two kilograms and forty thousand,
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eight hundred pills of opioids, including tramadol from him. With
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the San Vigo commands and formations of the agency across
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the country continued their war against drug abuse WADA sensitizational
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activities to schools, worship centers, workplaces and communities among others.
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In the past week. These include wather enlightenment lecture to
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students and staff of a Jaya House and Estate Junior
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Secondary School, Lego State surrendered Boko Haram members at hatchcamp
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Mylubouri Borno State Muslim Fretful during their jamat prayer at
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Cambus Central Mosque, Kevin State, while Cano State commanded a
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wader advocacy visit to the District Health of Danbata Dr
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Zu Mukta among the others, while commanding the officers and
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men of Doggie FCAT PHPC legos and kind of commands
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of the agency for the arrests and sea shows. Chairman
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Chief Executive Officer of LDLA Brigania, General Mohammed Buba Mawa Retired,
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stated that the operational successes and those of their compatriols
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across the country, especially their balanced approach to drug supply
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reduction and drug demand reduction efforts, are well appreciated. Family
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Baba Family Director Media and Advocacy NDLEA Headquarters, Abuja, reported
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on Sunday, the twelfth of January twenty twenty five. Meanwhile,
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Chairman Chief Executive of the National Drug Law Enforcement Agency
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nd LA Brigandia, General Mohammed Buba Maawa Retired, has said
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that the steady operational successes being recorded by the Anti
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Narcotic body in its drug supply and demand reduction efforts
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will continue to justify the support and assistance it is
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getting from the United States Government, other partners and stackholders.
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Maas stated this at the commissioning of Central Exhibit Office,
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donated by the US Government to NDLA at the agency’s
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headquarters annexed in Ecoin, Legos on Tuesday, the seventh of
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January twenty twenty five. The facility was handed over to
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the NDLA Boss by the US Consulate General most Joe L. N. George,
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supported by other senior US officials. While commanding the United
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States Government as a reliable only in Nigeria’s renewed efforts
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to combat drug related crimes, Mauers sent the continued collaboration
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with the US has been infinite, boasted and enhanced ndl’s
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operational capabilities. According to him, today, I am particularly pleased
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to acknowledge one of such just uws naming the donation
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of the Office for our Central Exhibition custodians. This donation
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acknowledges the critical need for efficient and secure handling of evidence,
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which is essential for the successful prosecution of drug related cases.
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This contribution will not only strengthen our operational framework, but
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also set a new standard for accountability and transparency. In
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drug law enforcement. It is an investment in the security
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and the future of our nations, he said. Despite the
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agency’s improved performance, we recommend that the war against drug
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trafficking and abuse is far from over. As an organization,
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we are committed to surmounting the challenges, the NDLA said,
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the challenges not with standing. Tremendous successes have been recorded
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on all fronts against the drug manners his words, so far,
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the results have been justifying. In twenty twenty four, we
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since over two point six million kilograms of illicit drugs
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across the country. We arrested more than eighteen thousand, five
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hundred drug trafficking offenders, got over three thousand, two hundred
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and fifty convicted, including ten drug barrels with more than
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two hundred and twenty hectares of canopies firms destroyed. While
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in the same birth we counseled and rehabilitated over eight
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two hundred with more than three thousand sensitization and advocacy
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programs organized across the country in schools, markets, motor parks,
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worship centers, workplaces and communities, among others, thus creating an
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equipois between our drug supply reduction and drug demand reduction efforts,
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while calling for continuous support and more collaboration from the
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US government and other partners. Mauer said, the challenges of
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illicit drugs are dynamic and multificeted, and as such require
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continuous partnership and innovation. That is why we are pragmatic
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in our on ending quest for four support from our
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international partners, he stakeholders and public spirited persons. We taek
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intervention in critical areas such as capacity building and enhanced
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training for our officers, provision of technology and equipment, especially
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for advanced soveilance and tracking, intelligence and information sharing, and
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provision of operational logistics. He added. He commanded the American
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people for their support and magnanimity over the years. Our
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shared goal remains the protection of lives and the promotion
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of a cepher held their world. As Chairman and CEO
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of NDLE, I pledge our commitment to accountability, transparency, and
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the effective fertilization of the resources and trusted to US.
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I assure you that every donation inspires confidence in the
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agency end by extension inspires resilience, hard work, and dedication
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among our workforce. He specifically attempt the USDA Attache in Nigeria,
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mister Robert Basco, whose on Tyrann efforts and commitments meant
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the donation and several others a reality, even as he
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expressed gratitude to the United States Africa Command and the
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US Embassy for their invaluable partnership. In her remarks, the
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US artem Consul General Most Joe Ellen George said, the
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corner stone of the relationship between Nigeria and US as
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premist on the vibrancy of democracy. It’s a principle deeply
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embraced by both of our nations. And one of our
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leaders who helped not Shulder’s deep and enduring partnership between
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our two countries was former President Jimmy Carter, who, as noted,
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passed away on December twenty ninth at age one hundred.
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President Carter was an extraordinary leader and he dedicated his
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years in and out of office promoting peace, democracy held
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and human rights. And today, as is customary in the
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United States, his body is being drawn on a horse
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carriage to the US capital to lie extent so that
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we can all respect the legacy that he has left
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for us. And President Kata was actually the first US
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President to make a state visits to Nigeria. She highlighted
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the significance of the support the US government has been
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provided for the NDLA, wile commanding MAWA for taking advantage
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of such partnership to achieve tremendous results for Nigeria in
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the fight against illicit drugs. According to her, the efforts
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to fight drug trafficking in Nigeria and across West Africa
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region have successes because we share the same objective of
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counterin crime, illegal drugs and instability. Today, as part of
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our enduring partnership, the US Government, through the US Africa
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Command Africa, in collaboration with the Enforcement Administration d IS
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order to hand over a dedicated office space for the NDLA.
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This dedicated facility will provide NDLA officers with a safe
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and secure office space to conduct investigations, to process arrestes,
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and to conduct post arrest interviews. Now, this donation is
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the latest example of the robust and productive cooperation between
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the United States Government and the NDLA. In twenty twenty four,
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the US government invested half a million dollars to modernize
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and equip the Chemical Forensic Laboratory at the NDLEA Zonal
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office here in Legos. That of graded Laboratory is now
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equipped with cotton age technology which enhances the NDLED capacity
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to underlynze suspicious substances and to process evidence from crime
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scenes and suspects. Over the years, our joint efforts have
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helped to build the capacity of the Nigerian authorities to
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destruct drug trafficking networks, to dismantle clandestine meth labs, and
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to conduct advanced forensic analysis of synthetic drugs. We look
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forward to depending our collaboration with the Nigerian Government and
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its agencies as we continue to combat narcotics to destruct
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the flow of illegal drugs, especially synthetic drugs, and that
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will better board of our societies. Family Barbafami, Director Media
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and Advocacy NDLA Headquarters, Abuja, reported on Tuesday, the seventh
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of January twenty twenty five. One Lady Green day, you
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bring me in a mortgagial way.

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Journalism and Media: He is the founder of OsazuwaAkonedo, which focuses on news analysis and commentary. He also provides consultancy services in media and banking.
Literature: He is a published playwright and author of Nigerian literature. One of his notable works is the drama titled The End Shall Tell: What Exam Malpractice Can Cause, which addresses educational and social issues in Nigeria.
Reporting: He frequently reports on regional news, particularly concerning Edo State and broader Nigerian current affairs. Credit: Google Gemini AI Mode
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Professional Background and Company
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
The company is headquartered in Benin City, Edo State, Nigeria, and has been active in publishing news in various formats including text, audio, video, and photos
Social Media and Online Platforms
Osazuwa Akonedo maintains a strong online presence on several platforms:
TikTok: Shares news updates and reports, for example, covering police operations in Nigeria
YouTube: Operates a channel where he uploads videos on current affairs and news content
Twitter/X: Active under the handle @akonedo_osazuwa, posting updates on events and news
Facebook: Profiles listing his connection to news and media activities can be found on Facebook
Mobile App: Offers a dedicated mobile application for news access through Google Play (Osazuwa Akonedo News App) providing text, video, and photo news formats
News Reporting and Content
He produces news content covering national and local stories, including criminal activities, government updates, and investigative reports
Other Contributions
He also hosts podcasts documenting significant events, e.g, NDLEA arrests related to historical criminal cases
Summary
Osazuwa Akonedo is a multifaceted media professional engaged in journalism, social media content creation, music, and technology via his news app. He utilizes platforms like TikTok, YouTube, Twitter/X, Facebook, and mobile applications to disseminate news and reach audiences both locally and internationally Credit: Azure AI
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AddThis is a social sharing tool that helps websites increase engagement and traffic through easy sharing options.
Azure is Microsoft’s cloud computing platform, offering scalable solutions for storage, analytics, and application development.
Channel.me is a platform for seamless communication and collaboration through organized channels.
CHEQ AI Technologies offers innovative AI solutions to enhance business efficiency and decision-making processes.
Citrix provides virtualization, networking, and cloud solutions for secure remote access and efficient workspace management.
Civic is a decentralized identity verification service that enhances security and privacy for online transactions.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
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Complianz is a comprehensive GDPR, CCPA, and privacy compliance solution for WordPress websites.
Easy Digital Downloads is a WordPress plugin for selling digital products effortlessly and managing transactions.
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
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Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
These cookies are used for managing login functionality on this website.
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
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WhatsApp is a messaging app that allows users to send texts, voice messages, and make calls over the internet.
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
WooCommerce and Jetpack integrate to enhance your online store with powerful features and performance optimization.
A powerful content management system for creating and managing websites easily and efficiently.
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Zendesk is a customer service platform that streamlines support and enhances customer engagement across channels.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Abovo Media is a digital marketing agency specializing in data-driven strategies to enhance brand visibility and engagement.
Ezoic is a platform that optimizes website revenue through AI-driven ad placements and analytics.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: clarity.microsoft.com (opens in a new window)
OneSignal, Inc. is a U.S. company located at 201 S. B Street, San Mateo, CA 94401 (“OneSignal” “we,” “us,” and “our”). OneSignal is a customer engagement platform for companies around the world to enable their relationships with (and communicate with) their customers. This is primarily done by leveraging first party data (the company’s data on their customers) to personalize and automate messaging by the company through various channels, such as email, SMS, mobile push notifications, web push notifications, and in-app messaging. OneSignal collects this first party data through a software development kit (“ SDKs ”) that companies use in their mobile applications and websites. These web and mobile SDKs permit app developers and website operators to send, manage, optimize and customize messages to their customers and users. All of our services are referred to collectively as our “ Services, ” and the app developers, website operators, business customers, partners and advertisers are referred to collectively as our “ Clients. ”
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Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
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Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
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Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
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A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.facebook.com (opens in a new window)
A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
https://osazuwaakonedo.news: policies.google.com (opens in a new window)
Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.linkedin.com (opens in a new window)
Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: policy.pinterest.com (opens in a new window)
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
https://osazuwaakonedo.news: ads.tiktok.com (opens in a new window)
X, formerly known as Twitter, is a social networking and microblogging platform.
https://osazuwaakonedo.news: x.com (opens in a new window)
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
https://osazuwaakonedo.news: x.com (opens in a new window)
Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
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These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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