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Video ~ Brother Tells How Man Mobbed, Stoned In Jos Survive While To Pick Dead Body April 3, 2026 11:22pm
Video ~ Brother Tells How Man Mobbed, Stoned In Jos Survive While To Pick Dead Body April 3, 2026 10:21pm
Kidnapping; Police Mum Over Allegation DPO Bringing People To Edo Illegally
https://osazuwaakonedo.news/kidnapping-police-mum-over-allegation-dpo-bringing-people-to-edo-illegally/
#Tahir #Ugboha #edo #Igp #Okpebholo #Police
Nigeria Police Force under the leadership of the Inspector General of Police, IGP Kayode Egbetokun has kept mum since a video went viral on social media platforms, wherein, allegation of bringing people illegally to settle inside forest in Edo State was made against the Divisional Police Officer, the DPO who is currently serving at the Divisional Police Headquarters at Ugboha community in the Esan South-East local government area in the state, a state that have witnessed rampant cases of kidnappings in recent time, especially since the beginning of this year, despite the fact that the Edo State Governor, Monday Okpebholo has executed the destruction of numbers of houses or properties of apparent innocent landlords or people who may not have direct connection with the crime, it may be recalled that early 2025, the Governor demolished a residential property on College road simply because it was linked to a kidnapping gang operating in the Aduwawa, Eyaen, and Benin-Auchi road bypass axis, even when the building belonged to a woman based in Italy, just that, her brother, Osamede Asemota, the alleged key leader of the gang, allegedly used it to coordinate abductions, t #OsazuwaAkonedo
Police, Soldiers In Mass Action In Edo Over Rampant Kidnapping
https://osazuwaakonedo.news/police-soldiers-in-mass-action-in-edo-over-rampant-kidnapping/
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case
https://osazuwaakonedo.news/lawyer-states-how-omotosho-was-unprofessional-biased-in-nnamdi-kanus-case/
#Issues #Biafra #Kanu #Njoku #Nnamdi #Omotosho
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of Police IGP, car Yode egg Beethoven has kept months
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since her video went viral on social media platforms wherein
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allegation of bringing people illegally to settle inside forest in
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Edo State was made against the Divisional Police Officer the DPO,
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who is currently serving at the Divisional Police Headquarters at
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Oboha community in the Essen Southeast Local government area in
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the state, a state that have witnessed rampant cases of
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kidnappings in recent time, especially since the beginning of this year.
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Despite the fact that the Edo State Governor, Monday Okpapolo
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has executed the destruction of numbers of houses or properties
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of apparent innocent landlords or people who may not have
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direct connection with the crime. It may be recalled the
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early twenty twenty five, the governor demolished a residential property
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on College Road simply because it was linked to a
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kidnapping gang operating in the aduam Ean and benin Auchi
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Rode Bypass axis, even when the building belonged to a
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woman based in Italy, just that her brother ossamede Asimota,
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the alleged key leader of the gang allegedly used it
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to coordinate abductions. This is just one of many properties
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demolished by the Edo State government over kidnapping in the state.
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Yet records of kidnappings in the state continued to grow
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higher and recent police and military arrests indicated that Edo
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State is perhaps under siege of foreign invaders who may
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have taken over larger part of the state forest to
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co ordinate kidnappings in the state while working with some
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of the local residents to perpetuate the criminal act. It
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may be interesting to note that another set of non
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indigens of the state arrested by the police recently included
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two persons caught inside the Specialist Hospital in Auchi. The
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two suspects, who were said to be non indigenes of
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the state, were among the gang of kidnappers behind the
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abduction of doctors doctor Abu Babatunde, who regained his freedom
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after his family reportedly paid a sum of fifty million
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nairas ransom. After the doctor and his younger brother were
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abducted on January second, twenty twenty six while opening the
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gate to their residents for long City Pride Road, Igbira Camp, Auchi,
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and unfortunately, the younger brother was later found dead on
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January fifth near the Auli River Long City Pride Road,
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with police suspecting he was killed by the abductors. And
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the alleged illegal settlers who confessed the Ugbohadipo as their
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facilitator are said to be non Nigerians from foreign countries.
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According to one of the vigilantes who called the illegal settlers,
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the arrested illegal settlers in the forest will be taken
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to the station. The vigilante member also said the illegal
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settlers are not Nigerians and close watchers said people are
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brought in and smuggled into Edo forests illegally and such
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people may be responsible for the act of kidnapping in
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the state. Available records indicated that the kidnapping situation in
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the state is currently happening almost daily, with numbers of
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the state residents and intera genes also recorded dead or
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killed by kidnappers since Governor Monday Okpepolo came into power.
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On the recent arrest of two suspects at the Specialist
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Hospital in Auchi, the Edo State Command public relations officer
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Eno Ichiodom the first breakthrough came on the third of
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February twenty twenty six, operatives of the Auchi Division. Day
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after the Edo State Commissioner of Police, Monday Agbonika, personally
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led troops of joint security operatives at the dead of
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the night to launch offensive attacks against kidnappers in the forest.
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The Commander four Brigade of the Nigerian Army, Brigadier General r.
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Me Ed Balagan, also personally led troops of joint security
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operatives to the kidnappers hideouts and launched massive military clearance
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and offensive actions against kidnappers. Both security operations led to
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the arrest of seven oral suspected kidnappers allegedly caught in
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the act inside the bush, with the identities of the
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arrested suspects indicating that most of the kidnappers terrorizing Edo’s
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State are from the far northern part of Nigeria, an
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observation which appeared to have challenged the public policy statement
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made earlier in January twenty twenty six by the Edo
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State Governor, Monday Okpapolo, who stated that many of those
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involved in the kidnapping surge in Edo’s State are inder
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genes of the area, saying that maybe the reasons some
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kidnappers wear space masks. The governor made this statement as
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kidnapping in the state appeared to have become worse in
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twenty twenty six and very rampant, in a manner that
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indicated that an average of one to two persons of
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being kidnapped in a day in Edo’s state, as more
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than sixty persons became new victims of the increasing criminal
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activities in the state since the beginning of twenty twenty six.
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Like in January second, twenty twenty six, two brothers doctor
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Abu Ibrahem babbitton Day, a medical doctor on housemanship, and
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Abu Tahir, a fresh graduate, were kidnapped at the gate
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of their residence along City Pride Road, Igbira, Cambinauchi. The
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kidnappers initially demanded the two hundred million nairas ransom and tragically,
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on January fifth, one of the two brothers was found dead.
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On January ninth, twenty twenty six, eight indigenes of a
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Moga community in the Arcoco Edolocal Government area of the
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state were abducted from a hotel along a Billow road.
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Since the start of twenty twenty six, Edo State has
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experienced a significant surge in kidnappings, leading to widespread protests
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at Dicpoma in the Edo Central Senatorial Zone, with multiple
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police rescue operations, including the incidents reported early February twenty
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twenty six, where police rescued nine victims, including five children,
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and a separate group of fourteen victims. This is that earlier,
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on January twenty second, twenty six, a farmer named Monday
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00:06:03,000 –> 00:06:06,560
Adero was kidnapped and later rescued, and in late January,
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00:06:06,920 –> 00:06:11,160
another farmer, Abraham Bodwer and his two wives, Brinda and Anna,
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were abducted from Aguro Amende community but successfully rescued by
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00:06:15,720 –> 00:06:19,680
security forces. In mid January, A K Favour and a
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former student union leader were kidnapped in Edo Central. Troubled
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by the surge in kidnapping in the state, residents and
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students of Ambrose Ali University AAU staged a major protest
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on January tenth, twenty twenty six, citing daily kidnappings and
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the abduction of a university professor and numerous students. On
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00:06:42,240 –> 00:06:45,759
February second, twenty twenty six, a family of nine was
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ambushed to echo abeku ioa road in Ovia Northeast Local
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government area and the kidnappers demanded a two hundred sixty
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million niers ransom for four children and two women still
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held after five others were rescued. In this write up,
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a legal practitioner in Joku Dude in Joku pinpoints and
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fundamentals in the judgment passed against Marzi Namdi Kanu by
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Justice James Amitosha which convicted and sentenced the Bafra Republic
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agitation leader to life imprisonment, and in this press release
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the legal practitioner issued in late twenty twenty five entitled
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the twenty fourth of November twenty twenty five, The day
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evidence ceased to matter in Nigerian courts. Judicial silence, selective
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00:07:30,160 –> 00:07:35,959
justice and media complicity described Justice Omitosho as unprofessional, stating
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that the most dangerous aspect of the judgment delivered by
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00:07:39,680 –> 00:07:43,120
Justice James Kaomatosho is not merely that it reached a
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fore ordained conclusion, but that it did so by deliberately
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suppressing evidence he already admitted on record in his own court,
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thereby converting a judication into a procedural facade. This was
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not an error of law or an oversight of fact.
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It was a calculated refusal to engage with material evidence
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00:08:01,319 –> 00:08:05,879
whose evaluation would have fatally undermined the prosecution’s narrative, and
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paysing that this case is no longer about one man.
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It is about whether courts may openly disregard admitted evidence
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00:08:13,639 –> 00:08:16,759
and still be treated as legitimate, and whether the media
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00:08:16,839 –> 00:08:20,720
will continue to mask such conduct through silence. A judiciary
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00:08:20,759 –> 00:08:24,199
that can ignore evidence without explanation has ceased to function
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as a court of law. A media that refuses to
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00:08:27,000 –> 00:08:31,519
question that silence has abdicated its public duty. Together they
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00:08:31,600 –> 00:08:36,080
place the rule of law itself in existential peril. Continuing
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in details, in Joku said, once evidence is admitted, it
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00:08:40,639 –> 00:08:46,200
binds the judge absolutely. The conduct protest, silence, or alleged
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00:08:46,200 –> 00:08:50,279
boycott of the defendant Marzi Namdi Kano is legally irrelevant
137
00:08:50,279 –> 00:08:54,399
to that obligation. Judgment writing is not a negotiation with
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the accused. It is a solitary judicial duty anchored exclusively
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to the evidentiary record. A judge may reject defense evidence,
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but he must first confront it, evaluate it, and explain
141
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why it is rejected. Silence is not neutrality. Silence is suppression.
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00:09:12,200 –> 00:09:16,600
Had Justice Omitosho evaluated the admitted video exhibit of Theophilis
143
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t y Danjuma, he would have been confronted with the
144
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inescapable reality that public calls for communities to harm themselves
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in self defense against murderous violence were not unique to
146
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Namdikrnu nor criminalized when made by powerful establishment figures. Proper
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evaluation would have compelled the court to accept that Carnu’s
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calls for guns and bullets in Los Angeles, USA or
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during broadcasts were framed as community self defense against the
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ravages of armed Fulani killer herders, not incitement to lawless violence.
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Had Justice Homitosho evaluated the admitted video evidence of Governor
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00:09:53,879 –> 00:09:58,039
Hope Uzobenma, he would have known because Uzodamer stated it
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00:09:58,080 –> 00:10:01,399
publicly that neither Namdi Ka nor the I po B
154
00:10:01,720 –> 00:10:05,000
had any hand in the killing of Ahmed Gulak. That
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00:10:05,200 –> 00:10:08,600
single evaluation would have punctured one of the most politically
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00:10:08,600 –> 00:10:13,840
weaponized allegations surrounding this case. Had Justice Omatosha listened to
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his fellow Yoruba kinsman and Nigeria’s intelligence chief Hadeola olawatos
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and Ajai, whose statements were also admitted in evidence, he
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00:10:22,679 –> 00:10:25,120
would have been forced to acknowledge that the formation of
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00:10:25,279 –> 00:10:29,039
armed vigilante groups for community defense was openly endorsed at
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00:10:29,039 –> 00:10:32,159
the highest levels. GI

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Journalism and Media: He is the founder of OsazuwaAkonedo, which focuses on news analysis and commentary. He also provides consultancy services in media and banking.
Literature: He is a published playwright and author of Nigerian literature. One of his notable works is the drama titled The End Shall Tell: What Exam Malpractice Can Cause, which addresses educational and social issues in Nigeria.
Reporting: He frequently reports on regional news, particularly concerning Edo State and broader Nigerian current affairs. Credit: Google Gemini AI Mode
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Professional Background and Company
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
The company is headquartered in Benin City, Edo State, Nigeria, and has been active in publishing news in various formats including text, audio, video, and photos
Social Media and Online Platforms
Osazuwa Akonedo maintains a strong online presence on several platforms:
TikTok: Shares news updates and reports, for example, covering police operations in Nigeria
YouTube: Operates a channel where he uploads videos on current affairs and news content
Twitter/X: Active under the handle @akonedo_osazuwa, posting updates on events and news
Facebook: Profiles listing his connection to news and media activities can be found on Facebook
Mobile App: Offers a dedicated mobile application for news access through Google Play (Osazuwa Akonedo News App) providing text, video, and photo news formats
News Reporting and Content
He produces news content covering national and local stories, including criminal activities, government updates, and investigative reports
Other Contributions
He also hosts podcasts documenting significant events, e.g, NDLEA arrests related to historical criminal cases
Summary
Osazuwa Akonedo is a multifaceted media professional engaged in journalism, social media content creation, music, and technology via his news app. He utilizes platforms like TikTok, YouTube, Twitter/X, Facebook, and mobile applications to disseminate news and reach audiences both locally and internationally Credit: Azure AI
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https://osazuwaakonedo.news: policies.google.com (opens in a new window)
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: clarity.microsoft.com (opens in a new window)
OneSignal, Inc. is a U.S. company located at 201 S. B Street, San Mateo, CA 94401 (“OneSignal” “we,” “us,” and “our”). OneSignal is a customer engagement platform for companies around the world to enable their relationships with (and communicate with) their customers. This is primarily done by leveraging first party data (the company’s data on their customers) to personalize and automate messaging by the company through various channels, such as email, SMS, mobile push notifications, web push notifications, and in-app messaging. OneSignal collects this first party data through a software development kit (“ SDKs ”) that companies use in their mobile applications and websites. These web and mobile SDKs permit app developers and website operators to send, manage, optimize and customize messages to their customers and users. All of our services are referred to collectively as our “ Services, ” and the app developers, website operators, business customers, partners and advertisers are referred to collectively as our “ Clients. ”
https://osazuwaakonedo.news: onesignal.com (opens in a new window)
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
https://osazuwaakonedo.news: vimeo.com (opens in a new window)
Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
https://osazuwaakonedo.news: legal.dailymotion.com (opens in a new window)
Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
https://osazuwaakonedo.news: www.ezoic.com (opens in a new window)
A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.facebook.com (opens in a new window)
A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
https://osazuwaakonedo.news: policies.google.com (opens in a new window)
Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.linkedin.com (opens in a new window)
Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: policy.pinterest.com (opens in a new window)
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
https://osazuwaakonedo.news: ads.tiktok.com (opens in a new window)
X, formerly known as Twitter, is a social networking and microblogging platform.
https://osazuwaakonedo.news: x.com (opens in a new window)
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
https://osazuwaakonedo.news: x.com (opens in a new window)
Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
https://osazuwaakonedo.news: www.youtube.com (opens in a new window)
These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
You can find more information in our Cookie Policy and Privacy Policy.
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