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Video ~ Brother Tells How Man Mobbed, Stoned In Jos Survive While To Pick Dead Body April 3, 2026 11:22pm
Video ~ Brother Tells How Man Mobbed, Stoned In Jos Survive While To Pick Dead Body April 3, 2026 10:21pm
I Wasn’t Arrested, Gwamnishu Says Over ₦5.4m To Rescue Kidnapped Couple
https://osazuwaakonedo.news/i-wasnt-arrested-gwamnishu-says-over-%e2%82%a65-4m-to-rescue-kidnapped-couple/
#Breaking News #Awiele #edo #Gwamnishu ©December 22nd, 2025 ®December 23, 2025 1:14 am Harrison Gwamnishu says he was never arrested by the police or charged to court as speculated in the public spaces over the ₦5.4 million he allegedly removed out of the ₦20 million ransom he was given to hand over to kidnappers and as well apparently used the money as a bait to stage sting operation for the release and rescue of the husband and wife simply identified as Mr and Mrs Ibrahim kidnapped in Aviele community in the Etsako West Local Government Area of Edo State, which generated public reactions after the kidnappers set free the wife and kept the husband in captivity on the ground that the money given to them was not complete, and some persons who ha
No Gun Battle, Matters Arising As Terrorists Free 230 Nigeria Church Kids
https://osazuwaakonedo.news/no-gun-battle-matters-arising-as-terrorists-free-230-nigeria-church-kids/
#Issues #Catholic #Niger #Papiri #Tinubu ©December 22nd, 2025 ®December 22, 2025 12:34 pm Barely one month after terrorists invaded the Christian school on November 21, 2025 and kidnapped over 230 school children at the Saint Mary Catholic Church School in Papiri town in Niger State, the Nigeria government under the leadership of President Bola Ahmed Tinubu has announced the complete release of all the abducted church school children by the terrorists, according to the Presidential spokesperson, Bayo Onanuga, the terrorists released the kids based on intelligent driven operations, but, some Nigerians who took to the comment sections of the presidential spokesperson on social media, said, the government should come out clean and tell the public the truth that It paid money as ransom to the terrorists to secure the freedom of the kids, stressing that, terrorists don’t release kidnapped victims for free.
#OsazuwaAkonedo
Increasing Mass Murder In South Africa; 9 Killed In Bekkersdal
https://osazuwaakonedo.news/increasing-mass-murder-in-south-africa-9-killed-in-bekkersdal/
#Issues #Bekkersdal #Ramaphosa #SouthAfrica ©December 22nd, 2025 ®December 22, 2025 8:26 am Increasing rates of mass shooting leading to mass murder in South Africa recorded another new figure on Sunday early morning in the Bekkersdal town near the southwestern part of Johannesburg in the Gauteng province when about 12 masked unknown gunmen invaded a public drinking, accommodation and relaxation spot known as tavern, shooting into the pub and shot people as th
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2
00:00:03,439 –> 00:00:06,799
or charged to courts, speculated in the public spaces over
3
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the five point four millionlyrus he allegedly removed out of
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the twenty million mirus ransom he was given to handover
5
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to kidnappers and as well apparently used the money as
6
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a bait to stage sting operation for the release and
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rescue of the husband and wife simply identified as mister
8
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and Missus Ibraheim, kidnapped in Avilli community in the Exico
9
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West Local government area of Edo State, which generated public
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reactions after the kidnappers set free the wife and kept
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the husband in captivity on the ground that the money
12
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given to them was not complete, and some persons who
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have access to the apparent sensitive security information went public
14
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to create an impression as if Harrison Gwamnashue stole part
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of the ransom money, even when Harrison Gwamnashue explained to
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them that it is part of his operational procedures to
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remove some cash from the ransom money, his explanation apparently
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went on deaf ears and people who may be best
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described as mischief makers took advantage of the issue to
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call Harrison Guamashue names and reopen his alleged past deeds
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in a prejudiced manner to cast aspersions on him, even
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when they knew that Harrison Guamashu has a long history
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with video evidences of assisting security operatives to rescue kidnapped
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victims and in some cases the total money paid as
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ransom are recovered and returned to the victim’s families and
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the sting operation usually leads to the killing and arrest
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of the suspected kidnappers. This according to Harrison Buamishue in
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a statement he issued through his verified Facebook accounts some
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hours ago, he was the one who personally submitted himself
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voluntarily to the Edo State Command of the Nigeria Police
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forced to enable the police investigate his action. That he
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never had the intention of stealing the money and his
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action of removing some money from the ransom was part
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of his usual operational procedures, adding that the police never
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charged him to court and while in self detention with
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the police, he became the cell president and he facilitated
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the release of four persons who were probably arrested and
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detained by the police unjustly for a crime the beneficiaries
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may know nothing about. And the video posted online by
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Harrison Gwamlishu on Monday night showed he arrived home to
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the waiting hands of his elderly mother, who was seen
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in the video singing, dancing with other family members, friends
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and well wishes and screaming loud with joy while using
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one of her hands to caress the chest of her son,
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Harrison Gwamneshue, during which she said a lot of prayers
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in her local dialect. In his words, Harrison Guamlishu said,
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I did not return alone during my time in custody.
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I became the cell Precido O b J and later
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handed over that responsibility to a young man, Honor Abba,
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who had also been unjustly arrested and detained. While there,
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I quietly supported the release of four individuals who were
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being held without course and to day, Honor Abber from
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Benaway State has also regained his freedom. My sincere appreciation
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goes to my Edo human Rights team led by John
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Odeon Kadiri, for their invaluable support in making this possible.
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Dear family, I am pleased to inform you all that
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I have been released from custody words cannot express how
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grateful I am for your support, especially considering that many
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of you had not yet heard my own side of
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what truly happened. For barely one month after terrorists invaded
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the Christian school on November twenty first, twenty twenty five
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and kidnapped over two hundred and thirty school children at
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the Saint Mary Catholic Church School in Papri Town in
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Niger State, the Nigeria government under the leadership of President
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Bola Ahmed Tenubu, has announced the complete release of all
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the abducted church school children by the terrorists. According to
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the presidential spokesperson, bo on Anuga, the terrorists released the
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kids based on intelligent driven operations, but some Nigerians who
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took to the comments sections of the presidential spokesperson on
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social media said the government should come out clean and
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tell the public the truth that it paid money as
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ransom to the terrorists to secure the freedom of the kids,
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stressing that terrorists don’t release kidnapped victims for free. Bao
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on Anuga, the presidential spokesperson, had said in a statement
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he issued and made available yesterday that the remaining one
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hundred and thirty school children abducted by terrorists at Saint
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Mary’s Catholic School in Papri, Niger State, on November twenty
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first have now been released. They are expected to arrive
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in Minna on Monday and rejoin their parents for the
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Christmas celebration. One hundred were released earlier by the terrorists,
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taking the total of freed students to two hundred and thirty.
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The freedom of the school children followed a military intelligence
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driven operation. Some social media uses who are apparently not Nigerians,
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took to the comments sections of the presidential spokesperson post
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both on Facebook and ex social media platforms and expressed
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themselves over the new developments, some of which are presented
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verbatim below. Relwan Ibraheen said, released not rescued. Kidnappers don’t
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release captives for free. In all, thanked God for their lives.
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Femiado Boye said, so what happened to their abductors? Were
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they engaged in the way they understand or they were
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released after monetary negotiation. We thank God for dot the
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release of these children. At the same time, what happened
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to the abductors? Hakim badet Agenbiade said, military intelligence driven operation?
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As how Ena how many bandits did they arrest? Bankie
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Alash said a wheeler dealer. Government of no direction will
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never say the truth. Only God knows how much ransom
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was paid from the hard earned resources or borrowed funds
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of this country. No amount of propaganda or damage control.
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Nigerian’s becomes wiser every day with all your antics, and
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they are ready for you come twenty twenty seven. Roscoe
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Ko said, Sir, with all due respect, do the terrorists
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release them unconditionally or your government paid ransom? Joe k
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Megamixer stated the Presidency celebrates her military intelligence driven operation
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for the papary release, yet says nothing about the fate
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of the abductors. In a functioning security system, the return
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of victims is only half the job. Without arrests or
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neutralized threats. This is not a rescue. It is a
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handover that comes at a cost that wasn’t mentioned. The
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official account of the papery release reads like a travel itinery,
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not a security report. If this was indeed an intelligence
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led operation, where are the suspects. Silence on the abductor’s
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fate suggests a non combative arrangement that leaves the kidnap
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industry intact. The increasing rates of mass shooting leading to
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00:07:02,439 –> 00:07:05,759
mass murder in South Africa recorded another new figure on
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Sunday early morning in the Beckistal town near the southwestern
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00:07:09,319 –> 00:07:12,680
part of Johannesburg in the Gauteng province, when about twelve
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00:07:12,759 –> 00:07:17,519
masked unknown gunmen invaded a public drinking accommodation and relaxation
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spot known as Tavern, shooting into the parban shop people
119
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as they cite them on the street while feeing, leading
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to the killing of nine persons as confirmed by the
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local authority, with additional ten persons sustaining injuries. This occurred
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less than three weeks when gunmen stormed an illegal drinking
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00:07:35,120 –> 00:07:38,639
establishment also known as Schabine at a hostel in Sausville,
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00:07:39,000 –> 00:07:43,360
west of Pretoria, wherein twelve people were killed, including a
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00:07:43,399 –> 00:07:46,680
three year old child, a twelve year old boy and
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00:07:46,759 –> 00:07:50,279
a sixteen year old girl. And in twenty twenty four alone,
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00:07:50,439 –> 00:07:54,600
twenty six thousand, two hundred thirty two murder cases representing
128
00:07:54,639 –> 00:07:58,160
more than seventy people killed per day in South Africa
129
00:07:58,319 –> 00:08:02,040
was reported by the South after Hfrican Police Service SAPs
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00:08:02,399 –> 00:08:06,759
and a non governmental organization, the Democratic Alliance BC, had
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00:08:06,839 –> 00:08:09,560
stated in its report earlier in the year that between
132
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January and March twenty twenty five, five thousand, seven hundred
133
00:08:13,759 –> 00:08:17,319
and twenty seven people were murdered, representing an average of
134
00:08:17,360 –> 00:08:20,959
sixty two people killed per day. In twenty twenty five
135
00:08:21,160 –> 00:08:25,360
first quarter and six thousand, nine hundred eighty five attempted
136
00:08:25,439 –> 00:08:29,759
murders were recorded seventy five per day. Forty three thousand,
137
00:08:29,839 –> 00:08:33,600
seven hundred and seventy six assaults with intent to cause
138
00:08:33,639 –> 00:08:38,360
grievous bodily harm were reported, representing four hundred seventy five
139
00:08:38,480 –> 00:08:42,840
per day. Ten thousand, six hundred eighty eight people were raped,
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00:08:43,320 –> 00:08:47,639
one hundred sixteen per day, four thousand, five hundred seventy
141
00:08:47,679 –> 00:08:52,320
one kidnappings occurred forty nine per day, eleven thousand, one
142
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hundred eleven common robberies and thirty five thousand, three hundred
143
00:08:57,200 –> 00:09:01,960
seventy four commercial crimes were reported, representing five hundred and
144
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four per day, and as at the time of filing
145
00:09:04,559 –> 00:09:08,000
in this report on Monday morning, the South Africa President
146
00:09:08,320 –> 00:09:12,000
Cyril Ramafosa is yet to issue statement or announced policy
147
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action over the Sunday recent mass murder in the country,
148
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just as residents who spoke with local media blamed the
149
00:09:18,519 –> 00:09:22,480
attack on a legal miners known by the group name Zamazamas,
150
00:09:22,519 –> 00:09:25,080
and the residents believed the police are in cahoots with
151
00:09:25,159 –> 00:09:30,360
the different gangsters terrorizing communities in South Africa. Local residents
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00:09:30,399 –> 00:09:33,200
who spoke with local news media said that the mass
153
00:09:33,279 –> 00:09:36,559
murder in Beckistal occurred around one a n early morning
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night on Sunday, December twenty first, with about twelve gunmen
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in a wide van and silver Sadan opened fire at
156
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the Quinnoxalo tavern in Beckistal, southwest of Johannesburg. A resident
157
00:09:48,679 –> 00:09:53,080
who spoke with Newsroom Africa television said, it is bad,
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00:09:53,399 –> 00:09:57,000
my sister. The thing is, this has become a norm
159
00:09:57,039 –> 00:10:00,919
in this township. Young kids, tender kids as young as
160
00:10:00,960 –> 00:10:05,279
two three years old. When a gunshot sounds, they don’t flinch.
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00:10:06,039 –> 00:10:09,399
They would ask you which direction does it come from.
162
00:10:09,679 –> 00:10:13,799
They’re used to gunshots. Little kids. Now you can imagine
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00:10:13,840 –> 00:10:17,279
how much about old people. What happened yesterday is a
164
00:10:17,320 –> 00:10:20,879
reflection of I don’t know how to put it. Maybe
165
00:10:21,120 –> 00:10:24,039
let me put it straight, a reflection of neglect by
166
00:10:24,080 –> 00:10:28,480
the police. Criminals they do as they please. Hear these
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00:10:28,519 –> 00:10:34,200
guns they sound, each bringing you bring in a mortgag

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Journalism and Media: He is the founder of OsazuwaAkonedo, which focuses on news analysis and commentary. He also provides consultancy services in media and banking.
Literature: He is a published playwright and author of Nigerian literature. One of his notable works is the drama titled The End Shall Tell: What Exam Malpractice Can Cause, which addresses educational and social issues in Nigeria.
Reporting: He frequently reports on regional news, particularly concerning Edo State and broader Nigerian current affairs. Credit: Google Gemini AI Mode
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Professional Background and Company
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
The company is headquartered in Benin City, Edo State, Nigeria, and has been active in publishing news in various formats including text, audio, video, and photos
Social Media and Online Platforms
Osazuwa Akonedo maintains a strong online presence on several platforms:
TikTok: Shares news updates and reports, for example, covering police operations in Nigeria
YouTube: Operates a channel where he uploads videos on current affairs and news content
Twitter/X: Active under the handle @akonedo_osazuwa, posting updates on events and news
Facebook: Profiles listing his connection to news and media activities can be found on Facebook
Mobile App: Offers a dedicated mobile application for news access through Google Play (Osazuwa Akonedo News App) providing text, video, and photo news formats
News Reporting and Content
He produces news content covering national and local stories, including criminal activities, government updates, and investigative reports
Other Contributions
He also hosts podcasts documenting significant events, e.g, NDLEA arrests related to historical criminal cases
Summary
Osazuwa Akonedo is a multifaceted media professional engaged in journalism, social media content creation, music, and technology via his news app. He utilizes platforms like TikTok, YouTube, Twitter/X, Facebook, and mobile applications to disseminate news and reach audiences both locally and internationally Credit: Azure AI
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Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
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WhatsApp is a messaging app that allows users to send texts, voice messages, and make calls over the internet.
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
WooCommerce and Jetpack integrate to enhance your online store with powerful features and performance optimization.
A powerful content management system for creating and managing websites easily and efficiently.
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Zendesk is a customer service platform that streamlines support and enhances customer engagement across channels.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Abovo Media is a digital marketing agency specializing in data-driven strategies to enhance brand visibility and engagement.
Ezoic is a platform that optimizes website revenue through AI-driven ad placements and analytics.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
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OneSignal, Inc. is a U.S. company located at 201 S. B Street, San Mateo, CA 94401 (“OneSignal” “we,” “us,” and “our”). OneSignal is a customer engagement platform for companies around the world to enable their relationships with (and communicate with) their customers. This is primarily done by leveraging first party data (the company’s data on their customers) to personalize and automate messaging by the company through various channels, such as email, SMS, mobile push notifications, web push notifications, and in-app messaging. OneSignal collects this first party data through a software development kit (“ SDKs ”) that companies use in their mobile applications and websites. These web and mobile SDKs permit app developers and website operators to send, manage, optimize and customize messages to their customers and users. All of our services are referred to collectively as our “ Services, ” and the app developers, website operators, business customers, partners and advertisers are referred to collectively as our “ Clients. ”
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Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
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Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
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Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
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A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
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A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
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Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
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Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
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A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
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X, formerly known as Twitter, is a social networking and microblogging platform.
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X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
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Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
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These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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