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Nigeria President, Others Mourn Ex Police Boss Solomon Ehigiator Arase
https://osazuwaakonedo.news/nigeria-president-others-mourn-ex-police-boss-solomon-ehigiator-arase/01/09/2025/
#Nigeria Police Force #Owan #Arase #Igp #Police ©September 1st, 2025 ®September 1, 2025 5:02 pm Solomon Ehigiator Arase may be the true definition of the popular saying that “Police Is Your Friend” if only you are a good character police officer, the former Inspector General of Police, Solomon Ehigiator Arase apparently validated the aforesaid statement to be true when his death was announced on Sunday August 31st 2025, the death sparked uncommon good words of condolences from many Nigerians, unlike before, millions of Nigerians make negative comments against dead top government officials, but in the case of Arase, millions of Nigerians took to their social media pages and comment sections to say good things about the IGP that policed the Nigeria states between April 2015 and June 2016, even human rights activists that always talk negative about the Nigeria Police Force like Barrister Adeyanju Deji, was among the earliest mourners on Sunday to be at the residence of the late IGP to pay a condolence visit with a tribute, saying; “May the soul of former IGP Solomon Arase rest in peace, In my about 20 years of knowing him, he helped us get freedom for many student union leaders and comrades who were unlawfully detained, As IGP and after his retirement, we remained close and continued to seek his help whenever citizens’ rights were abused”, we also observed that many serving and retired police officers like DCP Olumuyiwa Adejobi had took to their personal social media accounts to tell the world how good Solomon Ehigiator Arase was, during and after service, this, a Nigerian citizen by name Oluwaseun Odutayo took to the Nigeria Police Force Facebook comment section and said; “Hope the current IGP and all other AIGPs and DIGPs and all Nigeria Police Force officers are online and reading comments?, Hopefully we would get something like this to be written for them too when their own time comes”. #OsazuwaAkonedo
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the populace, saying that police is your friend if only
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you are a good character police officer. The former Inspector
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General of Police, Solomon Ejiga Tour Arassy, apparently validated the
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aforesaid statement to be true when his death was announced
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on Sunday, August thirty first, twenty twenty five. The death
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sparked uncommon good words of condolences from many Nigerians. Unlike before,
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millions of Nigerians make negative comments against dead top government officials,
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but in the case of Arasy, millions of Nigerians took
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to their social media pages and comments sections to say
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good things about the IGP that police the Nigeria States
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between April twenty fifteen and June twenty sixteen. Even human
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rights activists that always talk negative about the Nigeria Police
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Force like Barrister Adi andju Deji was among the earliest
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mourners on Sunday to be at the residence of the
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late IGP to pay a condolence visit with a tribute saying,
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may the soul of former IGP Solomon Rasay rest in peace.
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In my about twenty years of knowing him. He helped
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us get freedom for many student union leaders and comrades
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who were unlawfully detained as IGP, and after his retirement,
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we remained close and continued to seek his help whenever
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citizens’ rights were abused. We also observed that many serving
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and retired police officers like DCP Aluminimwa added Jobi, had
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took to their personal social media accounts to tell the
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world how good Solomon Aga Tour Rasay was during and
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after service. This a Nigerian citizen by name a Luasian
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Odetaio took to the Nigeria Police Force Facebook comments section
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and said, hope the current IGP and all other aigps
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and digps and all Nigeria Police Force offices are online
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and reading comments. Hopefully we would get something like this
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to be written for them too when their own time comes.
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President Bola Tanubu, in a statement signed by the Presidential
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Spokesperson bo On Anuga, condoled with the Nigeria Police Force
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NPF over Solomon Ago tour Arras CFR, the eighteenth Indigenous
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Inspector General of Police IGP, who died on Sunday at
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sixty nine. President Tanubu commiserates with the family, friends and
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associates of the highly resourceful officer arasays reforms as IGP
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and later as Chairman of the Police Service Commission brought
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lasting changes to the force. The President acknowledges the dedication
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of the former IGP to enhancing security in the country
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through initiatives such as the Intelligence Response Team, the Complaint
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Response Unit and Safer Highway Patrols. Reflecting on Arassays and
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audible service to the country, President Tanubu remarks Arras served
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the Police force meritoriously from nineteen eighty one to twenty
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sixty ten. During his career, he led tactical, operational and
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intelligence units, including United Nations Peacekeeping in Namibia, the Commissioner
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of Police in Aquaivon and the Principal Staff Officer to
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three IGPs. He was Assistant Inspector General of Police in
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Charge of Force Intelligence Bureau FIB and Deputy Inspector General
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of Police Force Criminal Investigation Department. After retirement, he continued
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to serve the nation in various public roles, including as
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Chairman of the Police Service Commission and as head of
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the Task Force on implementing the Edo State Anti Community
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Development Association Law. His expertise extended to consultancy roles with
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the Office of the National Security Advisor ONSA, the European
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Centre for Electoral Support, the Human Rights Center at the
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University of Oslo, and as a member of the Committee
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on Prevention of Torture in Geneva, Switzerland. I pray for
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the peaceful repose of the soul of this dedicated security expert,
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whose experience and contributions will be deeply missed by our nation. Meanwhile,
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the Nigeria Police Force has opened a condolence register at
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the Force Headquarters, Abuja for the revered former Police Chief
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as senior officers and staff pay their respects in honor
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of his memory. The police flag will fly at half
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mast in all commands and formations nationwide, according to the
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Nigeria Police Authority. In a statement issued on Sunday, the
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Nigeria Police Force says its deeply saddened to announce the
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passing of the eighteenth Indigenous Inspector General of Police of
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the Federal Republic of Nigeria and immediate Past Chairman of
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the Police Service Commission IGP, Solomon Eiga tour Arrassa CFR
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NPM FDC FCIA retired, who died in the early hours
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of Sunday, August thirty first, twenty twenty five at SCA
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Dcrest Hospital, Abuja after a brief illness. The news of
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the passing of IGP Arasay was officially communicated to IGP
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car Yode Eggbetoken through his first son, mister Solomon Osbo
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and Arass Junior on Sunday. IGP Solomon Aras born on
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the twenty first of June nineteen fifty six in Owen
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West Local Government of Edo State, attended Amadu Bello University, Zaria,
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where he earned his first degree in political science. He
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later obtained a bachelor’s degree in law from the University
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of Benin, a master’s degree in law from the University
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of Lagos and a PhD in Public Law from the
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Ambrose Ali University at Coma, Edo State. He was enlisted
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into the Nigeria Police Force on the first of December
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nineteen eighty one. During the course of his illustrious policing career,
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IGP Arasy served in various capacities including Principal Staff Officer
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PSO to three IGPs between two thousand and two and
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two thousand eight, Commissioner of Police in aquadbomb State, Pioneer
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Assistant Inspector General of Police in charge of Force Intelligence
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Bureau FIB and DIG Force Criminal Investigation Department FCID, respectively.
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He was appointed the eighteenth Indigenous Inspector General of Police
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in April twenty fifteen and retired on the twenty first
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of June twenty sixteen. He was thereafter appointed the Chairman
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Police Service Commission on the twenty fourth of January twenty
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twenty three by late President Mohammadu Buhari, a post which
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he held until the tenth of June twenty twenty four.
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He is also a Fellow of the Defense College and
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a member of the prestigious Body of Benches. During his
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tenure as the Inspector General of Police, he introduced major
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initiatives for the reform and improvement of the force, such
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as the Complaint Response Unit for swift responses to public
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complaints and added protection of citizens’ rights. Igp Rasay exemplified the
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highest standards of professionalism, bravery and leadership. While his contributions
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to national security and police reform continue to resonate within
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the force and beyond, his passing is not just the
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culmination of a remarkable chapter, but a moment of collective
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mourning of a man who served with pride and honour.
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Through the Solomon e Hega tour Rasay Foundation SCAF, he
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supported academic excellence by awarding scholarships to outstanding Nigerian students
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with particular focus on children of deceased police offices and
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indigent students. The Inspector General of Police IGP car Yode
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Adeolu Eggbetoken, PhD NPM, while paying condolence visit to the
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family of the deceased IGP in Abuja today extended halfelt
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condolences on behalf of offices and men of the Nigeria
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Police Force to the family, friends and former colleagues of
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the late IGP Arrassay. IGP Poda egg Beto can acknowledges
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the deep pain of this loss and praise for comfort,
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strength and peace for all in this time of grief,
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while appreciating the contributions of the late police boss to
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police reforms and national security. The memory of late IGP
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Arassay will forever remain edged in the heart of the
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force and the country he so faithfully served. May his
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soul rest in perfect peace. Signed dcp OL Lumima had
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a jobbi the Force Public Relations Officer for the Inspector
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General of Police. On the thirty first of August twenty
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twenty five, Former Edo State Governor Godwin Obseki, in a
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statement on Sunday, said, I received with shot the news
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of the passing of our illustrious son, elder statesman and patriot,
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Dr Solomon Arassay. His demise is a monumental loss not
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only to his immediate family, but to Edo’s State and
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the entire nation. Doctor Arasay edged his name in history
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as the first Edo son to ascend to the exalted
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office of Inspector General of Police. He bore the distinction
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with uncommon dignity, and in that high office, he served
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Nigeria with integrity, courage and exemporary professionalism. His career was
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a legacy of discipline, excellence, and the highest ideals of
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public service. In retirement, he did not retreat from service
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with a deep sense of duty to his people. He
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continued to lend his wisdom and experience. I had the
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privilege of working closely with him when as Governor I
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appointed him to chair the Edo State Private Property Protection
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Committee e s p P. P C. In that role,
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he confronted the decade’s long menace of land grabbing with
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firmness and fairness, restoring order, sanity and justice to our communities.
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Doctor Arasay was much more than a public servant. He
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was a man of deep humanity, humble yet brilliant, firm
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yet compassionate, a leader whose life reflected his abiding belief
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injustice and the common good. His passing leaves a void
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that will be deeply felt across the nation. I extend
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heartfelt condolences to the arras family, his friends, colleagues, the
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Nigeria Police Force and indeed all Nigerians. May the Almighty
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grant us all the fortitude to bear this irreparable loss
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and may his sole find eternal rest. Aqua Ibam State Governor,
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Pastor Yumo Eno said yesterday, I received with shock and
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sadness the news of the passing of former Inspector General
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of Police, Solomon Arassay, c F R. On behalf of
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the government and people of Aquahibam State. I extend my
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deepest condolences to his family, the Nigeria Police Force, friends
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and associates. The late IGP Arress served our nation with distinction,
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as the eighteenth Inspector General of Police, where he introduced
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critic reforms and intelligence gathering and crime prevention. He also
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served acqua Ibama’s Commissioner of Police with passion and contributed
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to the peace and security we enjoy today. Even in
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retirement as Chairman of the Police Service Commission, he continued
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to serve our nation with commitment. May his soul rest
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in peace.
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Speaker 2: There must be consequences for crime, yes, So your want
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of advice to these young people, I will want to
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appeal to the young ones out there that you see,
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when you allow yourself to be used for the actualization
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of other people’s dreams in such a negative way, you
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are doing a very big disservice to yourself and to
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the country. Violence is not a panaceator. You know, problems
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all of us. We have problems, you know, and there
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we all try to struggle to make sure that you know,
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we’re able to each out to a living So I will
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want to appeal to all the young men. Uh, whenever
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these guys all call you out to come and you know,
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become destructive, you should also think that they have most
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of their children in the Ivy League schools. You know
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who are out there, you know, doing their own things.
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So don’t don’t allow yourself to be used. There’s always
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many tomorrow.
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Speaker 1: Want lady, you bring me in. The mortgage is unad

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Journalism and Media: He is the founder of OsazuwaAkonedo, which focuses on news analysis and commentary. He also provides consultancy services in media and banking.
Literature: He is a published playwright and author of Nigerian literature. One of his notable works is the drama titled The End Shall Tell: What Exam Malpractice Can Cause, which addresses educational and social issues in Nigeria.
Reporting: He frequently reports on regional news, particularly concerning Edo State and broader Nigerian current affairs. Credit: Google Gemini AI Mode
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Professional Background and Company
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
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Osazuwa Akonedo maintains a strong online presence on several platforms:
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He produces news content covering national and local stories, including criminal activities, government updates, and investigative reports
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He also hosts podcasts documenting significant events, e.g, NDLEA arrests related to historical criminal cases
Summary
Osazuwa Akonedo is a multifaceted media professional engaged in journalism, social media content creation, music, and technology via his news app. He utilizes platforms like TikTok, YouTube, Twitter/X, Facebook, and mobile applications to disseminate news and reach audiences both locally and internationally Credit: Azure AI
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Data Processing Purposes: Store and/or access information on a device (909 seeking consent); Use limited data to select advertising (611 seeking consent, 238 using legitimate interest); Create profiles for personalised advertising (689 seeking consent); Use profiles to select personalised advertising (687 seeking consent); Create profiles to personalise content (299 seeking consent); Use profiles to select personalised content (267 seeking consent); Measure advertising performance (655 seeking consent, 334 using legitimate interest); Measure content performance (326 seeking consent, 143 using legitimate interest); Understand audiences through statistics or combinations of data from different sources (459 seeking consent, 168 using legitimate interest); Develop and improve services (468 seeking consent, 270 using legitimate interest); Use limited data to select content (146 seeking consent, 55 using legitimate interest)
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AddThis is a social sharing tool that helps websites increase engagement and traffic through easy sharing options.
Azure is Microsoft’s cloud computing platform, offering scalable solutions for storage, analytics, and application development.
Channel.me is a platform for seamless communication and collaboration through organized channels.
CHEQ AI Technologies offers innovative AI solutions to enhance business efficiency and decision-making processes.
Citrix provides virtualization, networking, and cloud solutions for secure remote access and efficient workspace management.
Civic is a decentralized identity verification service that enhances security and privacy for online transactions.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
https://osazuwaakonedo.news: developers.cloudflare.com (opens in a new window)
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Complianz is a comprehensive GDPR, CCPA, and privacy compliance solution for WordPress websites.
Easy Digital Downloads is a WordPress plugin for selling digital products effortlessly and managing transactions.
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
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Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
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WhatsApp is a messaging app that allows users to send texts, voice messages, and make calls over the internet.
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
WooCommerce and Jetpack integrate to enhance your online store with powerful features and performance optimization.
A powerful content management system for creating and managing websites easily and efficiently.
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Zendesk is a customer service platform that streamlines support and enhances customer engagement across channels.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Abovo Media is a digital marketing agency specializing in data-driven strategies to enhance brand visibility and engagement.
Ezoic is a platform that optimizes website revenue through AI-driven ad placements and analytics.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
https://osazuwaakonedo.news: policies.google.com (opens in a new window)
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Mailchimp is an all-in-one marketing platform for email campaigns, automation, and audience management.
Clarity is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: clarity.microsoft.com (opens in a new window)
OneSignal, Inc. is a U.S. company located at 201 S. B Street, San Mateo, CA 94401 (“OneSignal” “we,” “us,” and “our”). OneSignal is a customer engagement platform for companies around the world to enable their relationships with (and communicate with) their customers. This is primarily done by leveraging first party data (the company’s data on their customers) to personalize and automate messaging by the company through various channels, such as email, SMS, mobile push notifications, web push notifications, and in-app messaging. OneSignal collects this first party data through a software development kit (“ SDKs ”) that companies use in their mobile applications and websites. These web and mobile SDKs permit app developers and website operators to send, manage, optimize and customize messages to their customers and users. All of our services are referred to collectively as our “ Services, ” and the app developers, website operators, business customers, partners and advertisers are referred to collectively as our “ Clients. ”
https://osazuwaakonedo.news: onesignal.com (opens in a new window)
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
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Wikimedia is a global movement supporting free knowledge through collaborative projects like Wikipedia.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
ActiveCampaign is a marketing automation platform that enhances email marketing, CRM, and customer experience.
Amazon is a leading e-commerce platform offering a vast selection of products, services, and digital content.
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Dailymotion uses tracking technologies (cookies) to operate its service, enhance user experience, provide tailored content and services, and measure audience engagement. By using the platform, users consent to the cookie policy.
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Depending on your actions through our Services or by contacting us through phone or email, you may provide some or all of the following personal information to us, which is required to enable us to fulfil our contract with you (e.g., applicable terms of service) and as otherwise indicated below, by subscribing to or using our Services, creating an account with us, contacting us via our Services or by telephone, text/SMS, email, social media, instant chat, our “contact us” page, or otherwise, including: Contact details, as follows (name, address, phone number, email). If you do not provide this information, we will not be able to provide you with our Services. Account information, as follows (username, password, security questions). If you do not provide this information, we will not be able to provide you with our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Payment information, as follows (bank account, credit or debit card information, tax ID number, billing address). This information is also required to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. We may collect your Social Security number for the following business purposes: to complete transactions and provide you with Services that you have requested, to comply with any applicable legal obligations, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combatting fraud, or to otherwise operate our business. This information is required to enable us to fulfill our contract with you and to process your payment for the Services. If you do not provide this information, we will not be able to provide you with our Services. If you choose to voluntarily provide us with such information, we may collect diversity information, such as your racial or ethnic origin, age, gender, sexual orientation, veteran status, and whether you identify as having a physical or mental disability. We use this information when directed by you and we provide this information to our partners for advertising purposes on your behalf.
https://osazuwaakonedo.news: www.ezoic.com (opens in a new window)
A social media platform for connecting, sharing, and networking with friends and communities worldwide.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.facebook.com (opens in a new window)
A powerful search engine that organizes and provides access to vast information on the internet.
Monetize your website by displaying targeted ads and earning revenue from clicks and impressions.
Google Flights is a flight search engine that helps users find, compare, and book flights efficiently.
Google Hotel Ads helps hotels reach potential guests with targeted search ads, driving direct bookings and visibility.
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
https://osazuwaakonedo.news: policies.google.com (opens in a new window)
Google Surveys allows businesses to create custom surveys to gather insights and feedback from targeted audiences quickly.
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: www.linkedin.com (opens in a new window)
Media.net is a leading ad tech company providing contextual advertising solutions for publishers and advertisers.
Pinterest is a visual discovery platform for sharing and exploring creative ideas through images and links.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
https://osazuwaakonedo.news: policy.pinterest.com (opens in a new window)
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
Smartadserver is a comprehensive ad management platform for publishers and advertisers, optimizing digital advertising campaigns.
A multimedia messaging app for sharing photos, videos, and stories that disappear after viewing.
Taboola is a content discovery platform that recommends articles and videos to engage users across the web.
A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
https://osazuwaakonedo.news: ads.tiktok.com (opens in a new window)
X, formerly known as Twitter, is a social networking and microblogging platform.
https://osazuwaakonedo.news: x.com (opens in a new window)
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
https://osazuwaakonedo.news: x.com (opens in a new window)
Yahoo offers a web portal, search engine, and email services, providing news, finance, and entertainment content.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
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These purposes are part of the IAB Transparency & Consent Framework.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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