ISSUES
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52amEmail: newsroom@osazuwaakonedo.news
Lawyer States How Omotosho Was Unprofessional, Biased In Nnamdi Kanu’s Case January 29, 2026 10:52am
Australia Files 59 Charges Against Sydney Mass Shooting Surviving Suspect
https://osazuwaakonedo.news/australia-files-59-charges-against-sydney-mass-shooting-surviving-suspect/
#Breaking News #Australia #BondiBeach #NSW #Sydney ©December 17th, 2025 ®December 17, 2025 10:31 am #OsazuwaAkonedo
Israel Blames Australia PM Over Sydney Attack Killing 16, Says More To Come
https://osazuwaakonedo.news/israel-blames-australia-pm-over-sydney-attack-killing-16-says-more-to-come/
#Issues #Albanese #Australia #Israel #Netanyahu #Sydney ©December 15th, 2025
11 Dead, Man Disarms Terrorist During Bondi Beach Attack In Australia
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#Breaking News #Australia #Gaza #Israel #Sydney #US ©December 14th, 2025 ®December 14,
Sowore Hits Apostle Suleiman Over ₦1b Lawsuit On Alleged-Fake-Miracles
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#Law #Apostle #ebonyi #Enugu #OFM #Sowore #Suleiman ©December 14th, 2025 ®December 14,
Unsafe Nigeria; Several Dead As Anambra Market @ Nawfia, Church In Lilu Hit
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#Breaking News #Anambra #Lilu #Nawfia #Njikoka ©December 8th, 2025 ®December 8,
President Tinubu Expresses Happiness Nigeria Troops Foil Coup In Benin
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#Breaking News #Benin #Cotonou #Talon #Tigri #Tinubu ©December 7th, 2025 ®December 8, 2025 1
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only surviving suspect, Navid Akram, who is one of the
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suspected persons allegedly responsible for the mass shooting at Bondi
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Beach in the city of Sydney targeting Jewish people on
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the Jew’s first day to mark this year Hannuka festival,
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which led to the killing of sixteen persons, including a
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married couple who was said initially tried to disarm one
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of the attackers before the husband and wife were killed,
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children aged ten and above, and the suspect father and
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co perpetrator Sajid Akram, who was killed on the spot
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by the police, and forty one others, including police offices
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and the bystander Armored Al Ahmed, who disarmed the fifty
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years old one of the government. Some of the twenty
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of the injured persons are still in critical condition in
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the hospital based on statement issued on Wednesday by local
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authority in Sydney. This according to the New South Wales
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Police Force in a statement published on its website on Wednesday,
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the suspect was brought before the court following extensive inquiries
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under Operation ARCS to day Wednesday, the seventeenth of December,
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New South Wales Joint Counter Terrorism Team j c t
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T investigators attended a hospital where they charged the twenty
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four year old Bonny eg Man with fifty nine offenses
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including commit Terrorist Act, fifteen counts of murder, forty counts
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of cause wounding, grievous bodily harm to person with intent
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to murder, discharged, firearm, intent caused grievous bodily harm, cause
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public display of prohibited terrorist organization symbol, place explosive in
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near building with intent cause harm, and the court adjourned
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the case to April twenty twenty six, after the suspect
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made first appearance from his hospital bed before the Bail
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Division Local Court seven Vara Audio Visual Link A v L.
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The suspect was critically injured during the incident on Sunday
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and had his first hearing from his hospital bedside the
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law Local New South Wales Court said earlier on Wednesday,
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New South Wales Police Commissioner Mal Lanyon said they were
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waiting for medication to wear off before formally questioning AcrAB
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for his fairness, we need him to understand what is
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exactly happening, Lanyon said, Police have designated the attack a
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terrorist incident, with Australian Prime Minister Anthony Albany saying it
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appears to have been motivated by Islamic State Group ideology.
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Police said homemade is Islamic State Group flags and improvised
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explosive devices IED’s have been found in the vehicle used
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by the gunmen, according to the New South Wales Police Force,
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the New South Wales Joint counter Terrorism Team has formally
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charged a twenty four year old man alleged to be
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one of two gunmen responsible for the Bondai Beach mass
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shooting that claimed the lives of fifteen people. About six
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forty p m. On Sunday, the fourteenth of December twenty
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twenty five, emergency services were called to Bondai Beach following
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reports of a public place shooting. Offices attached to Eastern
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Suburbs Police Area Command, Surrounding Commands and specialist police responded
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and located two men using long arms to fire into
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crowds of people. Multiple offices exchanged fire with the gunmen,
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and two offices a constable and probationary constable suffered gunshot
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wounds during the incident. One gunman, a fifty Israeli government
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has blamed the Prime Minister of Australia, Antony Albanese, over
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the father and son terrorist act of mass shooting in
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Bondai Beach on Sunday evening around six forty seven pm
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in accordance with Australia local time, leading to the killing
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of sixteen persons, including one of the suspected terrorists and
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a ten year old girl, and forty two others sustained injuries.
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According to the Premiere of New South Wales State, Christopher Mins,
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when members of the Jewish community in the Sydney City
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of Australia came out in large numbers on Day one
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to celebrate this year Harnaker Festival. This the Israeli government,
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through the video statements made by the Israeli Prime Minister
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Benjamin Lettenyahoo during government meeting in Demona and when he
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lit the first Tarnaka candle in Israel later on Sunday,
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said there may be more terrorist attacks on the Jewish
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people because the Australia government is weak. We know there
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will be additional attacks. The safest place for the Jewish
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people in the world is where the government, the army
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and the security forces will defend them, saying on August seventeenth,
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twenty twenty five, he wrote a letter to the Prime
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Minister of Australia, wherein he said, your call for a
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Palestinian state pause fuel on the antisemitic fire. It rewards
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her mass terrorists, It emboldens those who menace Australian Jews,
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and encourages the Jew hatred now stalking your streets. Antisemitism
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is a ca It spreads when leaders stay silent. It
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retreats when leaders act. I call upon you to replace
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weakness with action, appeasement with resolve. Instead, Prime Minister, you
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replaced weakness with weakness, and appeasement with more appeasement. Your
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government did nothing to stop the spread of antisemitism in Australia.
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You did nothing to curb the cancer cells that were
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growing inside your country. You took no action. You let
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the disease spread, and the result is the horrific attacks
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on Jews we saw today. In a tweet posted through
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his personal verified ex social media account few hours ago,
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Australia Prime Minister Antony Albanese said, in moments like this,
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we must come together. Australia stands united against hatred and terror.
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Speaking during the news conference on Sunday, Australia’s Home Minister
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Tony Burke gave more details about the government who happened
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to be father and son, Sajid Akram and Navid Akram.
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He says the father arrived in Australia in nineteen ninety
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eight on a student visa. The son, who we know
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is Navid Akram, is an Australian born citizen. The father,
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a fifty year old, was killed at the scene, taking
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the total number of dead to sixteen, while his twenty
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four year old son is in a critical condition in hospital.
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Local media reported that both men pledged allegiance to the
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Islamic State Group, adding that Navid first came to authorities
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attention in October twenty nineteen, but the Australian Prime Minister
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said an assessment was made that there was no indication
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of any ongoing threat or threat of him engaging in violence.
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His father arrived in Australia on a student visa in
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nineteen ninety eight, which was transferred in two thousand and
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one to a partner visa and later resident return visas. Meanwhile,
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the man who tackled one of the gunmen to the
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floor and saved people from getting shot at Bondai Beach
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in Australia, was identified as Ahmed al Ahmed. Not less
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than eleven persons, said to be mostly from the Jewish
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community and police offices, were shot dead by terrorists on
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Sunday at Bondai Beach in the Sydney city of Australia
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as thousands came out to mark this year Harnukah or
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Hannaka festival, a festival that is known as the Jewish
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Festival of Lights, usually an eight day winter celebration marking
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event of the rededication of the Second Temple in Jerusalem
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and a miraculous long lasting oil supply, observed by lighting
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candles on a manora chanukia and reciting special prayers and
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eating oil foods like lakers and seganiot, which symbolizes Jewish
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resilience and freedom. The terrorists attack the Jewish community on
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the first day of the festival after Israel government had
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on Saturday authorized the killing of a senior Hamas commander
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Rad Sad Whugh. Israel, through a statement issued by the
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Office of the Prime Minister of Israel, stated that in
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recent days Rad Sard had been engaged in rehabilitating the
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te Rrist organization, planning and carrying out attacks against Israel
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and rebuilding an attack force in blatant violation of the
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ceasefire rules and her Mass’s commitments to adhere to the
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U S. President Donald Trump’s plan, stating instead of promoting demilitarization,
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he was engaged in rearming for acts of terrorism. Although
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Israel government has not issued any statement since the Sunday
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attacks on Jewish community in Sydney as at the time
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of filing in this news report on Sunday, but her Mass,
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in a news report published by Al Jazeera, confirmed that
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Tsa’ad had since been killed by Israeli soldiers in the
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Gaza city of Palestine. One of the video footegers of
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the Sunday attack on the Jewish community in Sydney showed
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a moment an apparent very brave man disarmed one of
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the gunmen during the mass shooting, overpowered the suspected terrorists,
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collected the gun and turned the gun against the suspected
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terrorist without shooting him, and the suspect gets away. Then
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joined sands another suspected terrorist shooter who continues firing from
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a bridge. New South Wales police declared the shooting as
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an act of terrorism, and the New South Wales Police
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Commissioner Mal Lanyon said an improvised explosive device was found
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in a car at the Bondai Beach linked to the
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deceased perpetrator. The police commissioner added that a rescue and
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bomb disposal unit has been deployed to the scene. Local
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media reported that an emergency services transported eight injured people
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to hospital after providing urgent treatment on site, and eleven
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persons have been confirmed dead by the local authority. Australian
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Prime Minister Antony Albanese called the scenes shocking and distressing,
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and said police and medical teams are continuing efforts to
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protect lives as the investigation develops. The police confirmed that
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there are two known suspects. One is dead while the
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other is in a life threatening condition in hospital. Officers
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are currently investigating whether there we a third perpetrator involved
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in the attack. An improvised explosive device was found in
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a car at Bondi which was linked to the deceased perpetrator.
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We’ll bring you the latest updates as we get them.
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The man who was seen in footage wrestling of firearm
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from one of the shooters at Bondi Beach has been
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praised as a genuine hero by the New South Wales
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State Premier, Christopher john Mins. The State Premier Christopher Minns
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said at a press conference on Sunday that founder of
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Sahara a reporter’s news media, Omiele Saware, on Saturday apparently
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refused to back down on allegations against the founder and
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the general overseer of Omega Fire Ministry, Apostle Johnson. Suleman
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over reported cases of alleged paying people to fake miracles
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and give a chemical substance or injection to Apostle O. C.
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Benjamin of Fulfiller’s House Church to perfect an alleged fake
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miracle of raising a dead man back to life, an
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allegation of man simply identified as Apostle Wisdom made while
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speaking during an interview with Cartruth Media earlier in the year, which,
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according to Omile Saware, for Apostle Johnson’s Suleman to remove
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the names of the media that conducted the podcast interview
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and the person that made the statement. In the one
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billion nira’s lawsuit filed against him and Sahar Airporters News
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Media shows Apostle Johnson Suleman knows the speaker Apostle Wisdom
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was probably saying the truth. This, omi Yele Saware stated
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in reaction to the statement earlier made by Apostle Johnson
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Suleiman on his personal social media accounts on Saturday, accusing
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the founder of Sahara A reporters, omi Yele Saware of
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always trying to play the victim’s role that wants to
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be persecuted for fighting for Nigeria whenever a cases filed
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against him in the court of law for passing across
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false and misleading information to defame someone’s character, saying that
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forgiveness is predicated on the admission of guilt and one
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cannot forgive someone who has neither acknowledged wrongdoing nor shown remorse.
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In the podcast interview, Apostle Wisdom alleged that Apostle Benjamin,
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in conspiracy with some members of his church, hired a
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man from Enugu’s state and numbers of other persons who
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acted as neighbors and family members that brought the hired
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and paid man to the church program held in a
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Bonyie state as a dead man. According to the Apostle Wisdom,
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the hired man who pretended to be dead, was put
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inside a coffin and transported from Enugu to a Bonyie
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state with an ambulance. He said the coffin was not
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covered until the man was brought closer to the church
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to avoid him being killed out of suffocation. Apostle Wisdom
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said the initial plan was to inject the hired and
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paid man with an injection Apostle Johnson Suleman allegedly gave
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to Apostle Benjamin. Apostle Wisdom added that Apostle Benjamin refused
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to use the injection because he was afraid that the
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chemical substance may kill the hired and paid man. Hence,
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they decided to open the coffin until the time for
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the fake and staged miracle was to be conducted. To
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buttress his facts, Apostle Wisdom said, the man that was
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brought as if he was dead to the church program
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was sweating because the few minutes the man was covered
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inside the coffin, he suffered some level of heat that
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made his body start sweating. Sir Warey, in numbers of
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statements between Friday and Saturday, said, for your information, Apostle
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Johnson Suleman has sued me regarding the controversy surrounding his
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alleged support for individuals faking miracles during an interview conducted
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by car Truth. This lawsuit marks the second occasion Apostle
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Johnson’s suleman has taken legal action against me over contentious
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decisions made during his ministry, following a previous lawsuit concerning
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Stephanie Otobo that he later amended and removed Otobo. The
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00:13:55,120 –> 00:13:58,480
case has been ongoing for approximately eight years and the
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most straightforward aspect to apparent unsafe nature of Nigeria was
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recorded again on Sunday in the southeast geopolitical zone of
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the troubled West Africa country after suspected terrorists launched multiple
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attacks in a Namra state, killing several numbers of persons.
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After the suspected terrorists attacked a church of Liloo community
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within Ihiala local government area in the morning and burned
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part of the Saint Andrew’s Anglican church where the wife
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00:14:24,720 –> 00:14:27,399
of the pastor was brutally murdered at the spartan In
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the evening, the suspected terrorists took the hitter Anambra market
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in Northea community and shot sporadically into the Afore Market
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in the Ngicoco Local Government area, causing several casualties, with
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video evidence from residents indicating that four of the bodies
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died on the spartan were in their pool of blood
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and large numbers of others rushed to the hospital. This
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The Nigeria Police Force has confirmed the suspected terrorists attack
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on Anglican church in Lilou, but yet to issue statement
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as at the time of filing in this report. On
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Monday morning over the aton attack on market in Northia.
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According to residents yet to be ascertained, total numbers of
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persons were killed when some unknown armed men launched an
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attack near the Afore Market junction in Northia community in
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00:15:12,879 –> 00:15:17,320
Chicoco local Government area of Anambra State on Sunday. At
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00:15:17,360 –> 00:15:20,879
Saint Andrew’s Church in Lilou, the venerable wife was shot
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and the target of the attack. The pastor escaped into
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hiding and was later kept at a security safe place,
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looking traumatized. The church was burnt and the priest’s properties,
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including his car, was set ablaze. In a statement on Sunday,
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00:15:35,879 –> 00:15:40,159
Chief Danie Lacoyer, the President General of Northea Progressive Union,
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00:15:40,240 –> 00:15:43,960
gave a brief account of the attack on the Enamber Market, saying,
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00:15:44,360 –> 00:15:47,639
this evening I received with deep shot the tragic news
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of an attack at the Afore Market junction in Northia community.
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The incident resulted in multiple casualties caused by unknown assailants
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who carried out this census act of violence. I struck
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wrongly condemn this heartbreaking incident and the attempt to disrupt
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00:16:03,480 –> 00:16:07,440
the peace of our beloved community. I have already contacted
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the relevant security agencies and investigations are under way to
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00:16:11,559 –> 00:16:15,799
uncover those responsible. I appeal to all end i NRFEA
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00:16:15,840 –> 00:16:19,879
to remain calm, stay vigilant, and continue to cooperate with
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00:16:19,960 –> 00:16:23,600
security operatives as they work tirelessly to restore normalcy and
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ensure our safety. MY thoughts and prayers are with the
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families affected. On behalf of the Naufia Progressive Union, I
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00:16:31,639 –> 00:16:34,519
extend our deepest sympathies and assure you that we are
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fully committed to supporting efforts aimed at protecting lives and
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00:16:38,080 –> 00:16:42,639
maintaining peace in Norfea. Anambra State Command of the Nigeria
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00:16:42,679 –> 00:16:46,240
Police Force in a statement on Monday early morning, said
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the Commissioner of Police an Ambra State Police Command c
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P i Kiye Oratugu condemns in the strongest terms the
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attack in the morning of the seventh of December twenty
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twenty five, carried out by armed criminals, which were resulted
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00:17:00,480 –> 00:17:03,960
in the death of one person confirmed with serious injuries
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inflicted on a few others, including the church building partially
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00:17:07,640 –> 00:17:11,079
burnt and other properties destroyed at a church premises in
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00:17:11,160 –> 00:17:15,640
Lillu ihal A local government area. The CP states that
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00:17:15,680 –> 00:17:20,119
this heinous and abominable act committed against innocent worshippers is
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00:17:20,160 –> 00:17:22,480
not only an assault on the community, but a grave
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00:17:22,519 –> 00:17:26,519
affront are shared values of peace, sanctity of life and
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00:17:26,640 –> 00:17:30,920
freedom of worship. The command extends its deep President Bola
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00:17:31,039 –> 00:17:35,359
Ahmed Tenubu of Nigeria has expressed happiness that Nigeria troops
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00:17:35,400 –> 00:17:38,799
both there and land soldiers have successfully foiled the coup
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00:17:38,799 –> 00:17:43,400
attempt in Benin Republic on Sunday, saying latest report from
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00:17:43,400 –> 00:17:47,599
the Benin Republic indicated that Colonel Pascal Tigri, the leader
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00:17:47,640 –> 00:17:51,519
of the mutineers who seized the country’s national television on Sunday,
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00:17:51,920 –> 00:17:53,759
is on the run and some other members that the
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00:17:53,799 –> 00:17:57,319
group have been arrested as the defense and security forces
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00:17:57,400 –> 00:18:01,079
in the country thwarted the attempted push and according to
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00:18:01,119 –> 00:18:05,759
the Nigeria President, Nigeria government acted on two separate requests
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00:18:05,799 –> 00:18:10,240
from the government of Benin Republic, saying President Danubu first
288
00:18:10,359 –> 00:18:14,000
ordered Nigerian Air Force fighter jets to enter the country
289
00:18:14,039 –> 00:18:16,839
and take over the airspace to help dislodge the coup
290
00:18:16,839 –> 00:18:19,920
plotters from the National TV in the military camp where
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00:18:19,920 –> 00:18:23,440
they had regrouped, and secondly ordered ground troops into the
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00:18:23,440 –> 00:18:27,279
Benin Republic territory, which the Nigeria military troops have been
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00:18:27,359 –> 00:18:30,720
confirmed to have taken positions in both air and land
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00:18:30,799 –> 00:18:34,160
space in the Benin Republic, with some local residents saying
295
00:18:34,200 –> 00:18:37,359
a few minutes ago that the gun battle is still ongoing.
296
00:18:38,119 –> 00:18:42,000
Bao on Anuga, the spokesperson to the Nigeria President, in
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00:18:42,039 –> 00:18:46,119
a number of statements on Sunday, said coup in Benin fails.
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00:18:46,960 –> 00:18:51,559
Mutineers in military uniform who attempted to overthrow President Patrice
299
00:18:51,680 –> 00:18:55,279
Talons democratic government on Sunday in the Republic of Benin
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00:18:55,640 –> 00:19:00,000
have failed. The mutineers seized the National TV after failure
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00:19:00,200 –> 00:19:04,720
to enter President Talon’s residents. The latest report from Kotanou
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00:19:04,799 –> 00:19:08,000
said the National Guard has taken control of the situation
303
00:19:08,160 –> 00:19:12,599
and surrounded the television station. According to twenty four Hours
304
00:19:12,599 –> 00:19:16,599
in Benin, discussions are underway with the mutineers now hold
305
00:19:16,680 –> 00:19:21,160
up inside the station. Benin’s Interior Minister, A Lars Saint
306
00:19:21,200 –> 00:19:25,119
Cidu says the country’s armed forces have foarted an attempted coup.
307
00:19:25,839 –> 00:19:29,400
His statement came after soldiers appeared on state television and
308
00:19:29,440 –> 00:19:33,160
announced the removal of President Patrise talon, the closure of
309
00:19:33,200 –> 00:19:38,200
borders and suspension of political parties. President Bola Ahmed Tenubu
310
00:19:38,279 –> 00:19:41,880
has commended the gallantry of Nigeria’s military on Sunday for
311
00:19:41,960 –> 00:19:45,200
responding swiftly to the request by the government of Benin
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00:19:45,279 –> 00:19:48,640
Republic to save its thirty five year old democracy from
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00:19:48,720 –> 00:19:52,400
coup plotters who struck had dawn today. Acting on two
314
00:19:52,440 –> 00:19:56,480
separate requests from the government of Benin, President Tanubu first
315
00:19:56,599 –> 00:19:59,640
ordered Nigerian Air Force fighter jets to enter the country
316
00:19:59,680 –> 00:20:02,279
and te take over the airspace to help dislodge the
317
00:20:02,319 –> 00:20:05,599
coup plotters from the National TV and a military camp
318
00:20:05,640 –> 00:20:09,839
where they had regrouped. The Republic of Benin, through its
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00:20:09,880 –> 00:20:13,960
Ministry of Foreign Affairs, in a note verbal, requested immediate
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00:20:14,079 –> 00:20:17,839
Nigerian air support in view of the urgency and seriousness
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00:20:17,839 –> 00:20:21,759
of the situation and to safeguard the constitutional order, protect
322
00:20:21,839 –> 00:20:26,240
national institutions and insure the security of the population. In
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00:20:26,279 –> 00:20:30,319
the second request, the authorities in Benin requested the deployment
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00:20:30,359 –> 00:20:34,559
of Nigerian Air Force assets within Beninoi’s airspace for surveillance
325
00:20:34,599 –> 00:20:39,680
and rapid intervention operations under Benin led coordination. The Benin
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00:20:39,799 –> 00:20:44,720
government also requested Nigerian Grand Forces strictly for missions approved
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00:20:44,759 –> 00:20:47,839
by the Beninese Command Authority in support of the protection
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00:20:47,960 –> 00:20:53,319
of constitutional institutions and the containment of armed groups. Nigeria’s
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00:20:53,400 –> 00:20:57,519
Chief of Defense Staff, General Olafemi Oliidae said all the
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00:20:57,599 –> 00:21:01,240
requests have been fulfilled with niger process walk on ned
331
00:21:01,720 –> 00:21:04,799
bringin Ukineans in a mortgage sot way

Osazuwa Akonedo is a Nigerian media professional, author, and consultant. His work spans various sectors of communication and literature:
Osazuwa Akonedo is a Nigerian media creator, journalist, and entrepreneur who engages audiences via news reporting, social media content, music, and a mobile application.
Osazuwa Akonedo is associated with OSAZUWAAKONEDO LIMITED, a company registered in Nigeria that operates in media consultancy and news services
Osazuwa Akonedo maintains a strong online presence on several platforms:
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You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
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